A Spotlight on Thought Leadership: From Thought Follower to Thought Maker

Thought leadership can feel like a nebulous concept, so let’s start with a definition: thought leadership is storytelling that motivates action.  Done well, it’s ideas-led selling that harnesses the power of storytelling, supported by substantial data. It helps brands surface the opportunities their customers can...

Man Bites Dog awarded EcoVadis Platinum for sustainability excellence.

Man Bites Dog has been awarded a Platinum EcoVadis medal, placing us in the top 1% of companies assessed globally for sustainability performance. This is a major milestone on our journey to becoming a net...

Man Bites Dog at 21: What's in a Name?

With a name like ‘Man Bites Dog’, we’re often asked to explain the origin story behind it. “It’s the definition of a good story,” we say. “Why?” they ask. Well, at any given time, somewhere...

Subjects Matter: A Humble Appeal for More Thoughtful Content

We’ve all been there, the family camping trip. You’ve parked up, wind howling, rain pouring and, while everyone else huddles in the Volvo with the radio and heating on, you battle the elements and the...

Man Bites Dog Appoints Non-Executive Director

Soon to celebrate its 21st anniversary, global B2B business and marketing consultancy Man Bites Dog has expanded its leadership team. Michael Marks joins the advisory board as a Non-Executive Director, bringing a wealth of strategic expertise that will help drive...

How To Win In The AI Boom

‘To get the most out of artificial intelligence, marketing chiefs need to fall in love with the problem, not the solution.’ That’s the most important piece of advice shared at Man Bites Dog’s recent Food...

Not Another COP30 Piece: How Proprietary Data Can Help Your Brand Stand Out From The Crowd

Brace yourselves for yet another piece of content on COP30, but I do have an important point to make, I promise. As COP30 kicks off we're bracing to be inundated with generic sustainability content. The...

The Future of DEI: Gender Is Still On The Agenda

As part of our series of events on the future of DEI, Man Bites Dog and Moving Ahead explored the realities of modern leadership, the cultures we create and the forces that shape the pathways...

Five Years to 2030: Why the Built Environment Needs to Speak Up

Don’t Overengineer it! Five key takeaways from Man Bites Dog’s latest CMO roundtable series

Last week the team at Man Bites Dog and a select group of friends took to the 24th floor of the Shard to tackle one of the biggest issues impacting sustainable marketers today: language. More...

Influencing the C-Suite: How Tech Thought Leadership Can Convert Insight into Revenue

The Growth Department: The future of B2B sales & marketing integration

Man Bites Dog was pleased to host a panel session for B2B Ignite 2025 with special guest marketing leaders David Keene and Mike Scott for a conversation that’s reshaping how we drive growth in B2B,...