SALES

ENABLEMENT 
& ABM.

Our sales enablement and ABM programmes help you to connect your offer to your customer needs, drive commercial impact, and develop deeper, more strategic relationships.

Improve your sales impact and strengthen your customer relationships

Our sales enablement and ABM programmes bridge the gap between marketing and sales. We combine strategy with thought leadership to help you engage priority accounts with bold ideas that start conversations, build trust, and drive commercial impact. We call this ‘account-based thought leadership’: personalised big ideas that connect your brand story to the outcome your customers care about most.  

Our programmes translate reputation and relationships into revenue through direct calls to action that support your customers’ real buying journeys. We believe your most important channel to market is often your own people, so we build creative content that will amplify your experts, support profitable conversations and grow the relationships that matter the most. 

Speak to us about Sales Enablement & ABM

Sales enablement

Often starting with a big idea, our approach to sales enablement equips your people with the right materials to sell with confidence. We deliver sales-focused narratives and tools to provide your team with assets to clearly present and articulate your offering, market position, demonstrate your value, and support buyer decisions. 

Our services include: 

  • Value proposition and narrative development  
  • Sales playbook for messaging and market positioning 
  • Sales workshop and pitch frameworks 
  • Benchmarking and diagnostic tools based on bespoke insights and data
  • Executive profiling and positioning 
  • Keynote presentations 
  • Speech writing 
  • Case studies 
  • RFP, RFI, RFQ and bid support 

ABM

We develop and deliver data-led, bespoke content for high-priority accounts on a 1:1, 1:few or 1:many basis. Our programmes include insights, strategy and proposition development, followed by bespoke content creation, activation and measurement to ensure each customer feels valued. 

Our approach includes: 

  • Scoping and mapping of high-value target accounts 
  • Detailed account insights 
  • Account strategy development 
  • Developing messaging and refining propositions 
  • Campaign development and roll-out 
  • ROI, measurement, review and refine 

Together, sales enablement and ABM truly take you from thought to market. Sales enablement empowers your teams, while ABM deepens your relationships with your high-value accounts. 

This end-to-end approach takes you from thought to market, generating carefully tailored content and campaigns for individual high-value accounts and contacts, leading to larger deals, higher ROI, long term client retention and success, and greater marketing and sales effectiveness.

Why is account-based thought leadership important?

Highly tailored content and campaigns are the best way to effectively target individual high-value accounts and contacts. Our pioneering “ideas-led selling” approach harnesses thought leadership content to support profitable conversations and high-value sales enablement.
INTELLIGENCE ADVANTAGE
As an Intelligent Brand® selling complex, high-value services to the corporate C-Suite, you need to be able to demonstrate your Intelligence Advantage. A successful ABM programme can drive more active engagement from decision-makers in key organisations, by telling a compelling partnership story that connects your offering to the customer outcomes you can achieve together.
BUILD CREDIBILITY
Account-based thought leadership content equips your advisors and sales teams to have in-depth conversations that demonstrate their understanding of customers’ and prospects’ pain points and focus areas. This builds your organisation’s credibility, demonstrates the value of your products or services, and empowers you to move from sales-led to ideas-led selling. This is critical, because there is no conversion without meaningful conversation: 82% of C-Suite executives are more likely to engage with a potential supplier if they consider them to be an expert thought leader.
ALIGN & UNIFY
Effective B2B sales enablement and ABM programmes can also help align marketing and sales teams, rallying them around a single, unified message to create a seamless customer journey and improve conversion rates.



Speak to us today.

Get in touch

+44 (0) 1273 716 820
[email protected]

London Office
24/25 The Shard
32 London Bridge Street
London
United Kingdom
SE1 9SG

Brighton Office
Moore House
13 Black Lion Street
Brighton
United Kingdom
BN1 1ND

© 2005 - 2026 Man Bites Dog

Man Bites Dog Ltd. is a company registered in England and Wales with company number 05156769. Registered office: Moore House, 13 Black Lion St, Brighton and Hove, Brighton BN1 1ND. VAT No: GB854451518.

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