MARKETING & THOUGHT LEADERSHIP
FOR TECHNOLOGY
& DIGITAL BRANDS
We work with global technology and global communications firms to promote their role in digital transformation and delivering positive impact from new technologies.
The Technology & Digital landscape
Technology companies are powering today's connected world. Digital infrastructure is at the heart of business transformation and resilience, supercharging security, sustainability and new ways of working.
With pressure on budgets to do more with less, it is more important than ever for technology companies - from enterprise technology firms to fintech companies, to IT consultancies - to differentiate, creating a distinctive proposition, stand-out messaging, and thought leadership content that resonates with business leaders and leads directly to high-value sales.
Thought leadership can shift conversations with prospects and customers away from the "bits and bytes" of the technology and undifferentiated 'product speak' towards the "why" of the product or service and the business case for it. This provides the opportunity to generate tailored content that can help sales teams with value and account-based selling and sustain successful account-based marketing strategies.
Our work with intelligent brands.
We partner with leading technology brands across telecommunications, IT advisory, cybersecurity, fintech, cleantech and energy technology. Our award-winning thought leadership and B2B marketing strategies cover themes from smart cities and sustainable computing to cyber resilience, AI and the future of work.
Recent work includes developing sustainability positioning and delivering a multi-year thought leadership, sales enablement and ABM programme for one of the world’s largest tech companies.
Find out more about why thought leadership is crucial to commercial growth for tech companies in this webinar, where we were joined by speakers from Intel and Onestream Software.
The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through with top tier media and prospects at a time when the future of work debate is more crowded than ever.
Simon Burberry, Senior Manager Corporate Communications, Citrix
Our Technology & Digital work.
"Finance 2035 is not just a study but a movement. The first campaign on the platform has sparked valuable dialogue in the media, across social platforms, and among senior finance executives. The Man Bites Dog team’s ideas, research, content and ongoing guidance have been instrumental in establishing this ‘franchise of value’, enabling us to leverage thought leadership for industry-wide engagement and change.”
Tim Minahan, SVP and Chief Marketing Officer, OneStream Software
Read the Finance 2035 case study
Our expertise helps technology brands to:
- Craft stand-out positioning that resonates with the global C-Suite.
- Deliver high-impact thought-leadership campaigns that cut through crowded agendas, including digital transformation, sustainable transformation, cyber security and AI.
- Move beyond product-and-service-led selling towards a value based, consultative approach that supports more commercial conversations.
Contact us to build your brand-to-sales growth strategy.
Get in TouchOur Technology & Digital work.
"Work 2035 is a complex and ambitious campaign that has made a meaningful contribution to the future of work debate and provided a “North Star” for all of Citrix’s future thought leadership content. Importantly, it connects clearly to our offering: Citrix can work with business leaders to ensure that organisations – and entire economies – have the solutions they need to adapt to the new world order and use it to their advantage."
Simon Burberry, Senior Manager Corporate Communications, Citrix
Read the Work 2035 case study
