The Sustainable Cities Index 2022 championed a new vision of city success, redefining prosperity to incorporate people and planet as well as profit.
Man Bites Dog invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign that propelled the specialist topic of urban sustainability onto the mainstream news and business agenda. In 2022, with sustainability now a crowded market, Arcadis challenged us to refresh this visionary Index to help the firm retain its market-leading position and reignite the urban sustainability agenda at a time when economic pressures (from pandemic-recovery to conflict-impacts) were curtailing momentum and investment.
As leaders increasingly question whether GDP is an adequate measure of country performance, Man Bites Dog identified the opportunity for Arcadis to champion a new vision of a thriving city, redefining prosperity to incorporate people and planet as well as profit.
We gave the 2022 edition the theme of ‘Prosperity Beyond Profit’, demonstrating that sustainability and prosperity have aligned and are now one and the same. Although prosperity historically meant economic productivity, tomorrow’s prosperous cities are those that are looking beyond financial performance to the health of their natural environment and their citizens’ quality of life.
Man Bites Dog reinvented the Sustainable Cities Index to incorporate a range of novel indicators (economic and crowdsourced), covering 51 sustainability-metrics. We used these metrics to rank 100 global cities – covering 47 countries – overall and by people, planet and profit. The 2022 edition brought together developed and emerging market cities for the first time. This enabled deep city insights, peer comparisons, learnings and identification of areas for city improvement.
We launched the Sustainable Cities Index 2022 in 15 countries with a suite of content assets, including a highly visual digital report, video and interactive tool to compare city performance.
Tailored data and expert insights for 100 cities enabled Arcadis sales teams to go to market via in-market events and conferences, starting in June with three launch events in key Australian cities. The data has also informed follow-up content, such as in-depth podcasts exploring stand-out cities.
Operating in the most prosperous cities in the world, Arcadis is using the Sustainable Cities Index as a key tool in its mission to share knowledge between cities – delivered through in-country launch events and in partnership with the UN Habitat’s World Urban Forum.
This campaign reignited the urban sustainability debate in 100 cities across the world. Our 2022 revamp enabled the Sustainable Cities Index to reclaim its position as the seminal urban sustainability index, amplifying Arcadis’s thought-leadership position and generating international speaker opportunities for Global Cities Director, John Batten.
The Sustainable Cities Index 2022 balances commercial relevance with globally relevant cross-audience insights, reaching decision-makers through high-profile national media, key property sector and sustainability media and capturing imagination through mainstream/consumer media.
Since its June launch, the campaign has secured over 800 pieces of coverage in over 50 countries, with an estimated reach of 450M. High-profile hits range from international FT publications to Australia’s Daily Telegraph to Time Out magazine.
This was supported by strong trade coverage across the property media (e.g. The Urban Developer and Construction News) as well as within the sustainability community (e.g. Green Matters and The Green Review). The campaign microsite has been visited by more than 21,000 people with a high average dwell time of almost four minutes.
The Sustainable Cities Index continues to open up new opportunities for Arcadis to engage with city influencers; commercial business and industry leaders; and financial decision-makers – to help inform the future of their cities. The supporting B2B email campaign achieved an impressive engagement rate of 17.4%, engaging almost 2,000 new corporate prospects.
The Sustainable Cities Index remains the primary sales tool for Arcadis’s urban sustainability services and contributes strongly to the firm’s Global Cities Program, which works with clients on sustainable solutions in cities around the world.