Webinar | Uncharted Waters: Mapping your sustainability white space for B2B marketing success

Posted on May 22, 2024 by Man Bites Dog

Capture attention in the crowded field of sustainability communications

In our latest webinar, 'Uncharted Waters', Man Bites Dog’s, Sean Farrance-White, was joined by water industry experts Ania Grobicki, Lead Water Advisor at the Food and Agriculture Organization of the United Nations, Rod Naylor, Global Water Lead and Kathryn Newland, Marketing Communications Lead at GHD. 

Using the award-winning Aquanomics thought leadership campaign as an example, the panel highlights how impactful sustainability marketing can elevate an organisation’s reputation and help build relationships, generate revenue and create real-world impact.

From ideation to activation

The panel explored how the Aquanomics campaign was developed using Man Bites Dog’s 4D strategic ideation model. Our team identified an opportunity to quantify the economic impact of global water risk, alongside in-depth research and expert interviews to form the basis for the content. The research revealed that droughts, floods and storms could wipe $5.6 trillion from global GDP between 2022 and 2050. Aquanomics boosted GHD’s brand visibility and empowered the firm to share its message at the UN’s Conference of Parties (COP) for the first time.

Watch the Webinar now to learn:

  • How Aquanomics established GHD as a thought leader in water management.
  • How the comprehensive activation process for the campaign generated global coverage and engagement.
  • The strategies used to effectively engage sales teams across multiple geographies, encouraging them to proactively take thought leadership content to market.
  • How to create powerful thought leadership campaigns that you can take to global events such as COP for C-suite conversations.

You’ll come away with:

  • Lessons for sustainability-focused marketers looking to create effective global content with impact.
  • Inspiration from a campaign that highlighted the economic impact of water risk to a worldwide audience.

To find out about how we can help your brand create stand-out, award-winning thought leadership, and the benefits of using diverse content forms to enhance the reach and impact of your campaigns, please get in touch here.


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