Man Bites Dog Celebrates Six Wins at US B2B Marketing Elevation Awards

Posted on June 8, 2023 by Kirsteen Mackay
Claire Mason, Man Bites Dog Founder and CEO, holding six trophies at the 2023 Elevation Awards

Man Bites Dog is celebrating after taking home six awards at the B2B Marketing Elevation Awards USA.

The consultancy’s wins included Best Brand Initiative and Best Thought Leadership Program, as well as recognition in the Best Purpose-led Initiative and Content Marketing categories.
This stellar achievement recognises several international, stand-out thought leadership campaigns from Man Bites Dog, including:

  • Aquanomics for GHD. Aquanomics quantified the economic impact of water risk, revealing that droughts, floods and storms could wipe $5.6 trillion from global GDP between 2022 and 2050.
  • The Sustainable Cities Index 2022 for Arcadis. The Sustainable Cities Index 2022 championed a new vision of city success, redefining prosperity to incorporate people and planet as well as profit.
  • The Pathway to Inclusive Investment for BNY Mellon Investment Management.
    The Pathway to Inclusive Investment, the largest ever study into global female financial inclusion, found that the investment industry is excluding 72% of women and that increasing female participation would open up $1.86 trillion into investments that can have a positive impact on society, such as those with climate and social investment aims.

Honoured to accept six trophies at the ceremony in Chicago, Man Bites Dog Founder and CEO Claire Mason said: “What an amazing night – congratulations to our wonderful clients and the hard-working Man Bites Dog team for these outstanding campaigns. Being recognised in the US – not just once, but six times in one night – is fantastic achievement and I’m so proud. Thank you to the judges and B2B Elevation Awards for a wonderful night in the windy city!”

For The Sustainable Cities Index 2022, the judges commented:

"[A] well-rounded campaign with impressive results. It's great to see the evolution from the original index creation in alignment with the market shift, the client's and the target audiences' needs."

"There is real skill in taking a widespread leadership issue and accurately identifying the business development opportunity that truly aligns with the service provider's core purpose. Man Bites Dog did this excellently."

And, for The Pathway to Inclusive Investment:

"Who runs the world? Women who invest. At least, that is the message that resonated in my ears as I reviewed the collateral items from this campaign. Their clear messaging combined with bold creative execution made an innovative combination."

"Impressive results in each of the three objective areas. Provides excellent added value, surpassing the objective. A standout campaign which shows what can be done."

"This campaign went further than providing strategic thinking; the 'action' objective really shows the added value a creative agency can bring to a business. The practical actions are measurable, impactful and create deep foundations to build sustainable brand value."

Claire Mason, Founder and CEO of Man Bites Dog holding two gold awards at the US B2B Marketing Elevation awards


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