Following a succession of awards nominations in 2017, Man Bites Dog are setting their sights on turning these honours into wins in 2018. Man Bites Dog ended the year as runner up in the PR Agency of the Year category at the B2B Marketing Awards hosted at the Roundhouse in Camden, after winning Best Live Event (External) at the CorpComms Awards on the same night.
Award-winning campaign for Google
The Best Live Event award recognised Man Bites Dog’s campaign for Google for Work, now part of the G Suite brand. The Retail Agility Challenge was inspired by escape room games, and challenged retail leaders to help reverse a fictional store’s performance using Google for Work’s tools.
Earlier this year, the campaign won the Special Event award at the EMEA SABREs, and it was also highly commended at the B2B Brave Awards for Best Use of Content in a Live or Virtual Event.
Man Bites Dog has also been shortlisted for a sweep of other prestigious awards this year, including Masters of Marketing, PRCA and PRWeek awards.
Its campaign for people and organisation advisory firm Korn Ferry received a host of nominations, recognising a landmark campaign that proved that people rather than technology are an organisation’s greatest value generator.
The agency trophy at the B2B Marketing Awards followed a similar success last month: Man Bites Dog was highly commended in PRWeek’s Best Agency Outside London category.
Claire Mason, founder and CEO, Man Bites Dog said: “Receiving recognition at these important industry events is a brilliant way to end another successful year at Man Bites Dog. During 2017 we’ve worked on a raft of exciting ideas-led campaigns, helping to position our clients as global thought leaders.
“We’ve also expanded our proposition, boosting our team by recruiting staff with additional skills and specialisms so that we can offer our clients even more. We have a lot of fantastic campaigns already slated for 2018, and we’re gearing up for another busy, productive year.”