THOUGHT

LEADERSHIP.

Our thought leadership campaigns highlight the opportunities and threats your customers must act on, bridging from brand to sales.

Taking ideas from thought to market.

Thought leadership is ideas-led selling that harnesses the power of storytelling, supported by substantial data, to bridge from brand to sales. It helps you develop an action story by highlighting the opportunities and threats your customers must act on. 
 
Man Bites Dog delivers integrated global thought leadership campaigns for high-stakes B2B brands: companies at the convergence of knowledge and technology, selling complex, high-value services to the corporate C-Suite.  
 
Our true end-to-end approach involves taking Man Bites Dog stories from thought to market and ensuring that your prospects and clients see you as an Intelligent Brand. We specialise in turning thought leadership campaigns into sales by mobilising future thinking throughout your organisation, engaging your stakeholders, and ensuring that your campaign has a powerful call to action to generate direct revenue.  
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Our Thought Leadership services.

From strategy and ideation to research, content development, and then an integrated sales and marketing launch, Man Bites Dog is built to bring “big ideas” to life.  

Our thought leadership services include:  

  • Strategic ideation (using our proprietary 4D ideation framework) and thought leadership planning  
  • Bespoke research design and execution, including economic modelling and opinion research amongst hard-to-reach audiences 
  • Content creation, including in-depth reports / whitepapers and multimedia content  
  • C-suite profiling and ghostwriting  
  • Internal roll-out, including playbooks and training  
  • External activation, including PR and digital marketing strategy and execution 
  • Account-based thought leadership (highly personalised research and content for ABM programmes) 

Our Thought Leadership approach.

Thought leadership is the smart growth strategy to build intelligent brands. With the C-Suite increasingly critical to B2B buying decisions, your organisation needs content with the power and reach to engage senior decision-makers and support a new level of consultative selling. 

We develop big ideas that are rooted in your brand story, generate bespoke data and insights through research and economic models, and tell an action story through impactful content and global activation. This end-to-end approach takes you from thought to market to deliver reputation, relationships and revenue. 

Central to our approach is promoting your experts and business leaders, making them a critical part of the journey, and putting a spotlight on their expertise and value to your customers. 

Thought leadership content equips business leaders, advisors and sales teams to have high-quality conversations - it helps to educate the prospect, showcase your understanding of their opportunities and threats, and builds their trust in your credibility.

Shifting from sales to ideas-led selling ensures your conversations are providing genuine value to your customers and prospects.

Our Thought Leadership work.

Man Bites Dog helped establish Arcadis as the leading authority on urban sustainability, and has partnered closely with us to evolve that natural authority and keep us at the forefront of this critical priority for businesses, cities and their citizens. This year, for the first time, we have added a fourth pillar – progress – to the Index, which considers the extent to which cities are prioritising momentum. The Index has a truly global impact, igniting conversations with top decision-makers and positioning Arcadis as a leading voice on city sustainability.
John Batten, ‎Global Cities Director, Arcadis
Read the case study

Why is Thought Leadership important?

Thought leadership has the power to build your organisation’s reputation, deepen your relationships with customers, generate revenue and achieve real-world change.  

Thought leadership is also increasingly used to build employer brand, fostering a sense of pride in the organisation’s innovation and leadership, increasing engagement and supporting the recruitment of high-value talent.  

It can help your organisation to develop new propositions, broaden stakeholder relationships, reach high-value decision-makers and support profitable conversations.

Thought leadership enables you to:

  • Demonstrate your expertise: Intelligent Brands must showcase the expert insight they are selling in order to demonstrate how they can help their customers navigate AI and digital transformation, sustainability and energy transition, geopolitical risk, and shifting supply chains. 

  • Evidence your transformation: Transitioning brands – companies undergoing significant transformation in response to major forces like climate change or technology disruption – can harness thought leadership to demonstrate their future vision and direction of travel to critical stakeholders, from customers to investors. 

  • Unite your brand: Thought leadership provides a “north star” that can unite a diversified organisation behind a single message. It provides a golden thread to connect the various aspects of your company, especially if it is large and complex, has diverse business units, or has grown through M&A.  

  • Take the lead on a new, emerging agenda: Thought leadership can lay the groundwork for new products and services when you’re innovating into unknown territory or at the edge of new technology.  

  • Innovate new propositions: If your brand is offering new services without a track record, thought leadership can help you build authority while your experience catches up. 

Man Bites Dog’s powerful B2B thought leadership campaigns push prospects through the whole sales and marketing funnel, from awareness through consideration to action.

The benefits of Thought Leadership.

Thought leadership is storytelling that motivates action. We have pioneered a new approach to “ideas-led selling” that harnesses thought leadership content to support C-Suite conversations and high-value sales enablement. 

Thought leadership can help you build your brand’s reputation, forge new relationships and generate significant revenue:
REPUTATION
Thought leadership builds the reputation required to be front-of-mind for a buyer’s shortlist – which matters in B2B where buying cycles are often long. Getting the brand right is key; it’s not just about demand generation for those with immediate intent to buy, but about long-term awareness and credibility. 
RELATIONSHIPS
Powerful thought leadership content enables you to unleash the power of your business leaders and consultants and equip your sales teams for consultative selling. It empowers your consultants and sales teams to have business-level conversations about topics that really matter to your customers, elevating your brand and giving you a substantial platform from which to sell your services.
REVENUE
Thought leadership helps you translate your reputation and relationships into revenue, through direct calls to action that promote the problems you solve and the opportunities that you help customers to seize, linked directly to your offer via assessments and benchmarking, “gateway services”, executive education programmes, communities, and other conversion strategies.



Develop your action story.

Get in touch

+44 (0) 1273 716 820
[email protected]

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BN1 1ND

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Man Bites Dog Ltd. is a company registered in England and Wales with company number 05156769. Registered office: Moore House, 13 Black Lion St, Brighton and Hove, Brighton BN1 1ND. VAT No: GB854451518.

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