

As climate risk intensifies and traditional ESG narratives lose traction, the challenge is no longer just what firms finance - but how they position it. In an environment of heightened scrutiny and slower, more complex buying decisions, the ability to frame sustainable finance as commercially intelligent, credible and client-relevant is fast becoming a source of competitive advantage.
This session, hosted by Man Bites Dog's Duncan Sparke with guest speaker Dr Isabel DiVanna of The Carbon Trust, will bring together a small group of senior marketing leaders in financial services to explore how the language of resilience, adaptation and nature can unlock new demand - and reposition sustainable finance as central to client strategy, not peripheral to it.
Discussion will focus on how to move beyond moralistic or overly technical ESG framing towards narratives grounded in risk, performance and growth - and how to articulate these in ways that build trust, signal strategic intelligence, and support commercial outcomes.
Marketers, brand leaders, and content strategists in financial services who want to learn more about the future of sustainable finance and the role of marketing in the next economy.
If you’d like to attend, please register your interest via the form below.
Spaces are limited and Man Bites Dog reserves the right to cancel registrations that do not meet the eligibility criteria.
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Man Bites Dog Ltd. is a company registered in England and Wales with company number 05156769. Registered office: Moore House, 13 Black Lion St, Brighton and Hove, Brighton BN1 1ND. VAT No: GB854451518.