The Sustainable Cities Index 2015
In 2014, design and consultancy firm Arcadis identified cities as offering a major opportunity for growth and invested in a sales drive targeted at urban centres globally. Whilst well known in its Dutch homeland, Arcadis had little brand awareness or global credibility in the urban arena outside its existing client relationships.
It needed to take a bold position in order to be recognised as a leading player. They needed to stimulate interaction, international impact, and position the business as a global authority on sustainable environments which allow people to live, work and thrive.
Arcadis devised the Sustainable Cities Index (SCI) to bring new life to the sustainability debate – assessing for the first time the performance of 50 cities worldwide according to a ‘triple bottom line’ and incorporating 20 separate indicators. Man Bites Dog developed compelling global and regional narratives from the SCI data – uncovering that cities across the world are failing to sufficiently address the needs of their people in the difficult balancing act of true sustainability – and created shareable, interactive content to support the campaign on a global scale. Our team developed a microsite, infographic and videographic, and wrote global press releases with country specific focuses.
The SCI has proven a game-changing campaign. The most successful global marketing programme in Arcadis’ history, it has far exceeded all targets, delivered strong sales results and won multiple awards.
To date, the campaign has achieved:
New business wins
including Best Use of Thought Leadership and International Campaign of the Year.
Unique microsite clicks
(12 times our target)
International media hits / interviews
including China Daily, Telegraph, Fast Company, Wall Street Journal, Bloomberg Television and CNBC.
(17 times our target)
Sponsorship / events
including 14 speaking opportunities.
Views on LinkedIn
- “The Sustainable Cities Index is our most commercially successful campaign to date.” Andy Rowlands, Head of Corporate Communications, Arcadis
- “The Sustainable Cities Index exceeded all expectations. It was a first for Arcadis and has opened up a host of opportunities for us to engage with city influencers, developers and policy makers to help inform the future of their cities.” John Batten, Global Cities Director, Arcadis