ARCADIS

ARCADIS

The Sustainable Cities Index 2015

Screen Shot 2015-10-20 at 13.35.21

Challenge:

In 2014, design and consultancy firm Arcadis identified cities as offering a major opportunity for growth and invested in a sales drive targeted at urban centres globally. Whilst well known in its Dutch homeland, Arcadis had little brand awareness or global credibility in the urban arena outside its existing client relationships.

It needed to take a bold position in order to be recognised as a leading player. They needed to stimulate interaction, international impact, and position the business as a global authority on sustainable environments which allow people to live, work and thrive.

Strategy:

Arcadis devised the Sustainable Cities Index (SCI) to bring new life to the sustainability debate – assessing for the first time the performance of 50 cities worldwide according to a ‘triple bottom line’ and incorporating 20 separate indicators. Man Bites Dog developed compelling global and regional narratives from the SCI data – uncovering that cities across the world are failing to sufficiently address the needs of their people in the difficult balancing act of true sustainability – and created shareable, interactive content to support the campaign on a global scale. Our team developed a microsite, infographic and videographic, and wrote global press releases with country specific focuses.

Videographic still world and buildings

Impact:

The SCI has proven a game-changing campaign. The most successful global marketing programme in Arcadis’ history, it has far exceeded all targets, delivered strong sales results and won multiple awards.

To date, the campaign has achieved:

€20.8m

New business wins

€52m

Pipeline opportunities

5

Campaign awards
including Best Use of Thought Leadership and International Campaign of the Year.

62,000+

Unique microsite clicks
(target 1,500)

24,000+

Video views
(12 times our target)

480+

International media hits / interviews
including China Daily, Telegraph, Fast Company, Wall Street Journal, Bloomberg Television and CNBC.

12,000

Website downloads
(17 times our target)

22

Sponsorship / events
including 14 speaking opportunities.

637

Views on LinkedIn

1000+

Twitter mentions

187,000+

LinkedIn impressions