Lauren Street

As an Associate Director at Man Bites Dog, Lauren works with clients to offer strategic direction, create and implement big ideas and deliver integrated marcomms campaigns to help them meet their goals. Lauren has nearly 20 years’ experience in fast-paced B2B environments, across both consultancy and client-side marketing and communications strategy, ideation and campaign delivery.

Lauren has been part of the Man Bites Dog team for six years and now leads the people & work division at Man Bites Dog, working in partnership with multinational organisations on the biggest themes transforming the future of work, from digital disruption and AI to diversity, equity and inclusion. She also has a broad portfolio, managing campaigns and media programmes for intelligent companies in sectors from professional and financial services to technology.

A key project Lauren developed was The Pathway to Inclusive Investment for BNY Mellon Investment Management. This powerful global thought leadership campaign explored how increasing women’s participation in investing can change the world. It revealed that, if women invested at the same rate as men, it could result in an additional US$3.22 trillion of capital being invested globally. The campaign won seven awards, including ‘Best Thought Leadership Campaign’ at the 2022 Investment Week Marketing Innovation Awards.

With a keen interest in supporting diversity and inclusion, Lauren worked to launch Man Bites Dog’s Diversity, Inclusion and Belonging Committee. Lauren also helped to deliver Man Bites Dog’s thought leadership campaign on the Gender Say Gap – a term coined to highlight the invisibility of women and diverse leaders as expert authorities in business and public life. The team took this one step further with the Gender News Gap campaign, which investigated how the current gender imbalance impacts female journalists, the media and society more broadly.

Lauren holds a BA (Hons) in Cultural Studies from the University of Kent and regularly attends marketing, PR and key sector events and seminars.