With a passion for truly integrated marketing, Lauren works in collaboration with our clients to create and implement big ideas, deliver integrated campaigns and offer strategic direction to help organisations get to where they want to be. Lauren has 16 years’ experience in fast-paced B2B environments, across both consultancy and client-side marketing and communications strategy, ideation and campaign delivery.
With a varied portfolio, Lauren manages campaigns and media programmes for intelligent companies in sectors from professional and financial services to technology, with clients including ACCA, Castrol, Standard Chartered Bank and Capita to name just a few.
Lauren has a keen interest in supporting diversity and inclusion and worked with the Man Bites Dog team to launch the Gender Say Gap, which is a term the team coined to highlight the invisibility of women and diverse leaders as expert authorities in business and public life. Lauren and team took this one step further in 2021 and launched the Gender News Gap campaign, which investigated how the current gender imbalance impacts female journalists, the media and society more broadly.
A key project Lauren recently developed was in partnership with BNY Mellon Investment Management to create a powerful thought leadership campaign which explores how increasing women’s participation in investing can change the world. The Pathway to Inclusive Investment found that if women invested at the same rate as men, it could result in an additional US$3.22 trillion of capital being invested globally, much of which would flow towards investments with a positive impact on society and the environment. The campaign won three awards at the 2022 Investment Week Marketing Innovation Awards, including the award for best thought leadership.
Lauren holds a BA (Hons) in Cultural Studies from the University of Kent and regularly attends marketing, PR and key sector events and seminars.