With a B2B marketing communications focus stretching back more than a decade, Duncan joined the Man Bites Dog team in 2015, bringing with him consultancy and corporate experience across technology, financial and professional services.
Duncan specialises in leading global thought leadership programmes that help intelligent companies think outside the box, developing big ideas from concept through to measurable impact. His particular area of expertise is leveraging complex data from both opinion research and economic modelling to deliver stand-out pieces of global thought leadership that help businesses turn latent expertise into thinking that sets them apart.
One of Duncan’s core focus areas is the increasing role of sustainability in global business – from the impact of sustainable finance on emerging market Sustainable Development Goals to ranking 100 of the world’s cities according to their sustainable credentials and progress. He works with clients across the key industries of net-zero transition, like Standard Chartered in sustainable finance and BP in the electrification of transport.
These ground-breaking campaigns are consistently the source of some of Man Bites Dog’s major award successes, including recent wins at PRCA Global and B2B Marketing.
As part of his dedication to life-long learning, Duncan recently completed a specialist course at the University of Cambridge Institute for Sustainable Leadership on Business & Climate Change: Towards Net Zero. He holds a BA hons degree from the University of Nottingham.