Claire Mason

CEO & Founder

Claire is an entrepreneur, NED, CEO and Founder of global thought leadership consultancy Man Bites Dog. As CEO, Claire is responsible for Man Bites Dog’s strategic growth, our Senior Leadership Team, client partnerships and service innovation.

Claire builds sustainable business brands through stand-out thought leadership. With 25 years’ experience leading global strategic marcomms programmes, Claire and her team create signature campaigns for the knowledge-rich technology, infrastructure, professional and financial services firms shaping the future of business. Claire has developed global thought leadership campaigns on subjects from AI and the future of work, to financing the UN Sustainable Development Goals and Zeronomics (the economics of net zero transition).

A respected pioneer of strategic thought leadership, Claire is passionate about the power of big ideas to transform and grow organisations. She works closely with CEOs to develop strategic ideas to accelerate change, supercharge business growth and position them as leaders in the Next Economy.

Winner of B2B Marketing’s Specialist Consultancy of the Year 2022, Man Bites Dog has won more than 110 national and global awards, with recent highlights including awards for Best Global Content, Best International Campaign, Best Sustainability Campaign and Best Corporate Brand Campaign. Claire has also been awarded the Chartered Institute of Marketing’s Female Marketing Leader of the Year and has been recognised as an EY Winning Women Entrepreneur, as well as being included in leadership power lists from Management Today, Growing Business and PRWeek.

An established keynote speaker and panel moderator, Claire is an active champion of sustainability, technology innovation, global trade, the knowledge economy, entrepreneurship and diversity, equity and inclusion. Claire is campaigning to close the Gender Say Gap – a term she coined to address the underrepresentation of women and minorities in business and in public life – by increasing the visibility of thought-leading diverse experts.

With a passion for entrepreneurship and sustainable development, Claire has held Board Directorships at organisations including economic development board Coast to Capital Local Enterprise Partnership, GB Economic Board and the Managing Partners’ Forum, which champions the knowledge economy. Claire is also Co-Chair of the CIPR ESG Communications Expert Panel. She is proud to be Entrepreneur in Residence at The British Library Business & IP Centre, supporting its mission to democratise entrepreneurship.

Claire has an MA in English Language and Literature from Oxford University, a research MA with distinction from York University, business education from Cranfield School of Management and Saïd Business School, and a distinction in Business Sustainability Management from the Cambridge University Institute for Sustainability Leadership (CISL).

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