THE NEW RISKONOmy: getting ahead of the game

The New Riskonomy, a tech-risk thought leadership platform developed for Hogan Lovells, reveals that 91% of businesses are exposed to moderate or high levels of technology-related risk. Leaders are underestimating just how vulnerable their organisations are to cyber, data and AI-related risk and misjudging where they are most exposed. 

Today’s rapidly advancing tech landscape is creating unprecedented possibilities for business innovation, with tools like AI, IoT and cloud computing revolutionising organisations’ digital strategy. But seizing these opportunities means evolving into the unknown, opening businesses up to a gamut of technology-associated risks including cyber, data and AI threats. 

International law firm, Hogan Lovells, challenged Man Bites Dog to create a campaign platform that would strengthen the firm’s voice as an expert in technology-related disputes and position their partners as the go-to advisors for emerging tech concerns. 

The campaign needed to engage with boards, C-suite, and GCs, and bring together technical legal knowledge alongside strategic risk management guidance. 

Man Bites Dog identified the opportunity to position Hogan Lovells as proactive, expert advisors by assessing two aspects of risk; contrasting where business leaders believe they are most vulnerable, and where their true organisational exposure lies. 

Man Bites Dog devised a thought leadership platform to address the growing tech risk and most importantly, help business leaders assess exposure points across their organisation.  

To do this, we carried out global opinion research exploring the complex relationship between technology-related risks and corporate performance. The research was conducted in early 2024 among 1000 general counsel, chief compliance officers (CCOs), heads of legal or equivalent job titles and 500 C-suite executives.  

The Riskonomy Radar was created as a bespoke business development tool to support fee earners in having profitable client and prospect conversations. The tool enables business leaders to understand where they could be overlooking tech threats to their business, and to be strategically inspired from successful sectors.  

The research included key benchmarking questions to gauge organisations’ performance in key areas for technology-associated risk. Scores were applied to each of the answers to the benchmarking questions, with a low score for poor performance (high risk) and a high score for strong performance (low risk). This data was then used to assess technology risk exposure across different areas: internal tech risks, network tech risks and macro tech risks. 

The report, and key findings from the benchmarking analysis are hosted on Hogan Lovells Engage Premium site. The campaign was activated across PR and social media channels throughout 2025 and was the foundation for client and industry events. Sector versions of the Riskonomy Radar methodology have been made to enable Hogan Lovells to have sector specific conversations with their clients, and provide tailored advice and recommendations. 

The New Riskonomy positioned Hogan Lovells as a leading authority on technology-related disputes, an area of growing importance with the rise of generative AI. This campaign reinforced Hogan Lovells’ expertise in navigating the complex legal challenges associated with emerging technologies. 

Within the first three months, The New Riskonomy report generated over 2,500 views. During its debut month, it became the most successful content on the Hogan Lovells Engage platform. Supported by a blend of paid and organic LinkedIn campaigns, the campaign surpassed the firm’s engagement KPI by 70%. 

The report earnt features in 12 influential publications and secured multiple  bylined articles. Notably, it was covered by The Wall Street Journal, Reuters, Corporate Compliance Insights, and European Tech News. This coverage extended across key sectors—including technology, compliance, HR, and management—demonstrating the report's relevance and alignment across multiple industries. 

Beyond media impact, The New Riskonomy report has opened doors for Hogan Lovells to enhance brand visibility and thought leadership. The campaign was shortlisted for the FT Innovation Lawyer Award North America 2024, and its insights were highlighted at four prominent events, including the Paris ESG Game Changers Series 2024.