Yell, the international directories business, has appointed service economy PR specialists Man Bites Dog to handle the firm’s B2B PR brief in the UK.
Man Bites Dog won the six-figure brief following a five-way pitch. The agency will be supporting Yell’s strategy to promote the company’s suite of digital marketing services and expertise to the UK small business community.
Bernice Huelin, Integrated Communications Manager at Yell said: “We selected Man Bites Dog for its original approach to unlocking Yell’s insight and expertise – essential to our need to promote our high value services and consultative approach to business customers.”
Claire Mason, Founder and Managing Director of Man Bites Dog, comments: “Yell’s B2B service offering provides us with a host of opportunities for developing innovative PR campaigns. The team looks forward to supporting the development of the Yell brand in the SME space.”