Venture Finance, a Premier Independent Invoice and Asset Based Lender, has appointed service economy PR specialist Man Bites Dog to handle the firm’s B2B PR brief. Man Bites Dog won the six-figure account following a four-way pitch.
The consultancy will be charged with raising awareness of Venture’s services amongst SMEs, accountants and finance brokers. The brief includes differentiating Venture’s service-led offering in the highly competitive UK market and further developing the company’s thought leadership position.
Mark Brittan, Director of Marketing at Venture Finance, said: “Man Bites Dog demonstrated an original, innovative and energetic approach to our brief. A strong understanding of how to engage the SME and finance communities, combined with their creative approach to thought leadership, was key to our decision to appoint them.”
Claire Mason, Managing Director of Man Bites Dog, said: “At a time when access to finance is a critical issue for Britain’s SMEs, Venture Finance is providing an essential service.
“The team has a great deal of experience engaging the SME and financial communities and we look forward to bringing this expertise to bear in continuing to build Venture’s profile as a leading player.”