Man Bites Dog and client partners, BNY Investment Management, have won two awards for thought leadership campaign The Pathway to Inclusive Investment, the largest ever global independent research study into female financial inclusion, at the PRCA City and Financial Awards.
Man Bites Dog was awarded the prestigious Best Strategic Communications or Corporate Brand Campaign Award for the second consecutive year, and the Best Banking Communications Campaign Award for the third year successively.
Claire Mason, CEO and Founder of Man Bites Dog said: “BNY Mellon Investment Management challenged Man Bites Dog to create an integrated global campaign that would engage the world’s largest under-addressed investment market – women – and help close the Gender Investment Gap. The Pathway to Inclusive Investment campaign built the case for inclusive investment through the largest ever global research study into consumer investment behaviour and investment industry bias. Our economic analysis revealed a potential influx of $1.87 trillion into responsible investments if women invested at the same rate as men. Our campaign engaged 3 million+ women, generated 300+ pieces of media coverage, improved female financial education and inspired industry change.”
Man Bites Dog previously won the Best Banking Communications Campaign Award with Standard Chartered for ‘Zeronomics: Financing the Transition to Net-Zero’ in 2022.
Man Bites Dog and Standard Chartered also won the Best Strategic Communications or Corporate Brand Campaign Award in 2022 for ‘Zeronomics: Financing the Transition to Net-Zero’, and in 2021 for ‘Opportunity2030: The Standard Chartered SDG Investment Map’.
The PRCA City and Financial Awards were hosted in London on Thursday 2nd March 2023.