Man Bites Dog and client partners, Standard Chartered, have won two awards for Opportunity 2030, a global thought leadership campaign focused on the UN Sustainable Development Goals launched at the World Economic Forum in Davos.
Man Bites Dog was awarded the prestigious inaugural Purpose Award (which recognises social and environmental impact and CEO activism) and the hotly contested B2B Award, and was also a Finalist for the International Award and Campaign of the Year. The campaign was also Highly Commended in the International Campaign category of the PR Week Awards.
Opportunity2030: The Standard Chartered SDG Investment Map is a pioneering campaign that for the first time revealed the $10 trillion private sector investment opportunity in the UN Sustainable Development Goals (SDGs). It provided investors with a map of opportunities in 15 of the world’s fastest-growing economies where investment in the SDGs matters most.
Claire Mason, CEO at Man Bites Dog said: “Opportunity2030 was a hugely ambitious campaign which set out to mobilize private capital to close the SDG investment gap. We are really proud of this campaign which proves that putting your purpose at the heart of your marketing strategy can have a positive business and social impact. Huge well done to the teams at Man Bites Dog and Standard Chartered for the partnership and teamwork which made this campaign so successful across 15 markets.”
Heidi Amsinck, Global Head of Content Development & Management for Standard Chartered said: “Man Bites Dog fully deserve these awards for coming up with such a compelling campaign vision, and delivering on it. Content of this calibre and importance doesn’t come easy. Throughout, Man Bites Dog worked with us at Standard Chartered as one team, pushing tirelessly through multiple hoops to make Opportunity2030 happen. The end result – a truly meaningful campaign on a topic that matters more than most, the UN’s Sustainable Development Goals – makes me proud. Congratulations to everyone at Man Bites Dog, for this recognition of an outstanding piece of work.”
The PRCA National Awards were hosted virtually, by comedian Ed Byrne, on Tuesday 10th November 2020.