Strategic innovation consultancy, ?What If!, has hired integrated B2B consultancy Man Bites Dog to lead its communications in the UK.
?What If! partners with forward-looking organisations including Aviva, Google, Tesco, Unilever, PepsiCo and Pfizer to invent new business models, products and services and build their own in-house innovation capabilities.
The six-figure appointment sees Man Bites Dog take responsibility for delivering thought leadership programmes and a tailored communications strategy to promote ?What If!’s innovation capabilities to large corporations in the UK.
The retainer was won following a competitive pitch. Account Director, Tara Burns, will lead the Man Bites Dog team working with ?What If!.
Matthew Cushen, director at ?What If!, comments: “Man Bites Dog’s deep professional services experience and commerciality was a strong pull for us. But most critically they are a great fit with the way we behave and work. The team is super bright and buttoned and has quickly developed a complete understanding of our offer and the impact we have on our clients' businesses. We are already seeing the benefits, expect this to be a long lasting relationship and look forward to working together on award-winning innovative campaigns.”
Claire Mason, Managing Director at Man Bites Dog, comments: “These are exciting times for large organisations. The financial services landscape has changed irrevocably and leaders across all sectors are looking to reevaluate their business models in order to thrive in this state of flux. ?What If! has an incredible track record of helping some of the biggest brands in the world inject innovation into their organisations and we look forward to supporting the team in demonstrating the critical role of innovation in economic growth and recovery.”
Tara Burns, Account Director, comments: “This appointment represents a real meeting of minds – our cultures and values are so closely aligned that this partnership is a very natural and progressive one.”