Man Bites Dog has been shortlisted in two categories of the prestigious 2009 PRWeek Awards.
Man Bites Dog is a finalist in the Marketing Communications Business category for its thought leadership campaign Fight or Flight? which made management consultancy Hay Group one of the most widely quoted authorities on the recession.
Jennie Wright, Head of UK Marketing, Hay Group, said: “The Fight or Flight? campaign enabled Hay Group to punch above its weight as media commentators. Man Bites Dog took a creative approach to the recession which helped to create, and cement, our position as thought leaders on the downturn.”
The consultancy has also been nominated in the Research category for its campaign Credit – Where it’s Due? for Roland Berger Strategy Consultants. The campaign was the first to identify a new stage in the credit crunch, moving the media spotlight from the SME funding agenda to the plight of credit-starved corporates.
Klaus Kremers, Partner at Roland Berger said, “Credit – Where it’s Due? successfully established Roland Berger as a media authority on corporate liquidity and financial strategy at a critical point in the credit crisis.”