Man Bites Dog is a finalist in the ‘B2B PR agency of the year’ category in the B2B Marketing Awards, and has also been shortlisted for ‘Best use of thought leadership’ and ‘Best corporate decision-maker-targeted campaign’ for its work with Korn Ferry.
The internationally recognised awards programme celebrates outstanding work, talent and results in business-to-business marketing.
The two campaign-related nominations are for The Future of Work is Human, a global integrated campaign for people and organisation advisory firm Korn Ferry.
Challenged with developing a story that would put people back at the heart of ‘future of work’ conversations, Man Bites Dog commissioned economic modelling and opinion research that proved people are 2.5 times more valuable than technology, while 80 per cent of CEOs believe that technology is their greatest value generator.
The landmark campaign established Korn Ferry’s position as a thought leader in the people advisory space and resonated with C-suite executives worldwide.
The ‘B2B PR agency of the year’ nomination recognises a successful year for Man Bites Dog, which has been focusing on delivering premium work for large clients while implementing employee-led HR developments.
Claire Mason, founder and CEO, Man Bites Dog said: “We’re delighted to be shortlisted for three B2B Marketing Awards this year. We’ve been working on a raft of exciting ideas-led campaigns in recent months, helping our clients shape key discussions in their sectors and positioning them as thought leaders.
“Our success is driven by our people and industry innovations. We’ve created an environment that drives new thinking and makes work more meaningful, empowering our people to explore the latest marketing and research techniques. This keeps us at the cutting edge of the sector so that we can deliver the most powerful campaigns for our clients.”
The awards ceremony will be held at London’s Roundhouse on 23 November.