Man Bites Dog scoops Best Global Campaign Award at 2022 CIPR Excellence Awards

Man Bites Dog and Citrix have won the Best Global Campaign Award at this year’s CIPR Excellence Awards.

The winning campaign, ‘The Born Digital Effect’, positioned Citrix as a thought leader by quantifying young workers’ trillion-dollar impact on company success, helping Citrix make the business case for a compelling digital employee experience to engage this critical cohort.

Simon Burberry, Senior Manager in Global Corporate Communications at Citrix, said: “The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through at a time when the future of work debate is more crowded than ever. Proving the power and impact of a young generation of knowledge workers and demonstrating the importance of employee engagement to this group was a brilliant strategy for grabbing the attention of the C-suite and connecting to Citrix’s product offering.”

Claire Mason, CEO and Founder of Man Bites Dog said: “We are delighted that our Born Digital campaign with our longstanding client partner Citrix has been recognized as the Best Global Campaign of 2022.”

Read our case study about The Born Digital Effect, or take a look at The Born Digital Effect report.