Man Bites Dog and Citrix have won the Best Global Campaign Award at this year’s CIPR Excellence Awards.
The winning campaign, ‘The Born Digital Effect’, positioned Citrix as a thought leader by quantifying young workers’ trillion-dollar impact on company success, helping Citrix make the business case for a compelling digital employee experience to engage this critical cohort.
Simon Burberry, Senior Manager in Global Corporate Communications at Citrix, said: “The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through at a time when the future of work debate is more crowded than ever. Proving the power and impact of a young generation of knowledge workers and demonstrating the importance of employee engagement to this group was a brilliant strategy for grabbing the attention of the C-suite and connecting to Citrix’s product offering.”
Claire Mason, CEO and Founder of Man Bites Dog said: “We are delighted that our Born Digital campaign with our longstanding client partner Citrix has been recognized as the Best Global Campaign of 2022.”