Man Bites Dog has won Best International Campaign at the CorpComms Awards 2022 for the third year in a row. This year’s winning campaign was The Born Digital Effect by Man Bites Dog and client partner Citrix.
The Born Digital Effect quantified young workers’ trillion-dollar impact on company success, helping Citrix make the business case for a compelling digital employee experience to engage this critical cohort. Man Bites Dog and Citrix created a comprehensive campaign platform which resonated with Citrix customers, prospects and employees and demonstrated the importance of employee experience to business leaders in large knowledge economy companies.
Fiona Buckley, Divisional Director at Man Bites Dog, said: “I’m thrilled with the impact of the Decade of the Born Digital campaign – the third award so far! It was developed to give Citrix a voice in the digital employee experience space, backed by meaningful data and to drive engagement with a difficult to reach audience. The trusted collaboration between Man Bites Dog and Citrix paid off as it delivered cut-through where it mattered most – with media and prospects.”
Simon Burberry, Senior Manager Corporate Communications, Citrix said: “The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through with top tier media and prospects at a time when the future of work debate is more crowded than ever. Proving the power and impact of a young generation of knowledge workers and demonstrating the importance of employee engagement to this group was a brilliant strategy for grabbing the attention of the C-suite and connecting to Citrix’s product offering.”
Read more about the award-winning campaign here.