Man Bites Dog was awarded Best Use of Thought Leadership at the eleventh B2B Marketing Awards held last night at the HAC in London. This follows Man Bites Dog’s win as PR Agency of The Year at the event in 2014.
The award went to the campaign ‘World turning: The Arcadis Sustainable Cities Index’ on behalf of natural and built asset design and consultancy firm, Arcadis. The Index explores the three demands of People, Planet and Profit to develop an indicative ranking of 50 of the world’s leading cities.
Claire Mason, founder and managing director at Man Bites Dog, comments: “We’re so pleased to be recognised for our thought leadership prowess alongside Arcadis. Our goal is always to generate creative ideas that lead and, ultimately, sell. The Arcadis campaign is proof that those who differentiate their thinking from competitors can become thought leaders, grabbing their audience's attention and generating real, commercial returns.”
Man Bites Dog and Arcadis were shortlisted in two further categories - Best Use of Multichannel and Best Use of PR at the B2B Marketing Awards. The campaign was also named Best Business Communications Campaign of the Year at the IBP Communication and PR Awards back in July.
To read more about the campaign, take a look at our case study.