The team has been shortlisted for best Global Content in the 2019 PR Week Global Awards with partners Korn Ferry for The Global Talent Crunch campaign, which is also in the running for best Global Programme this year at the SABRE Awards EMEA.
The Global Talent Crunch campaign, which has already received notable recognition, challenged the misperception that technology and machine learning will make people less important in the future of work by proving that the opposite is true: AI will generate skilled jobs making the right kind of talent more important in the future of work.
Man Bites Dog and Korn Ferry’s world-first research mapped the gap between talent supply and demand, revealing a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost annual GDP.
The team created a unifying theme for an integrated global campaign. The Global Talent Crunch not only challenged the way that organisations and governments think about the talent questions posed by the future of work but firmly positioned Korn Ferry as holding the answers.
Mwamba Kasanda, Senior Director, Global Marketing Programs for Korn Ferry said,“This was a truly international campaign providing a compelling global story and comparative data in 20 economies and three sectors, enabling country marketers to tell stories to fit their local context and showcase their local expert insight. By making the campaign relevant to our entire service offer, every region and sector, this is the first global campaign that absolutely everybody in the business knows and cares about.”
Claire Mason, founder and CEO of Man Bites Dog said: “It’s a wonderful achievement for the whole team to be recognised with our long-term partners, Korn Ferry, for our work which demonstrates the critical role of people in the future of work. Our campaigns position leading professional and financial services organisations as global thought leaders and our signature thinking has real impact.”
The PR Week Global awards ceremony takes place in London on 21st May and the SABRE Awards EMEA ceremony will take place on 22nd May 2019.