Man Bites Dog and BNY Mellon were awarded Best Thought Leadership Campaign and Best Hero Content Asset, with “The Making Of” video also scooping Best Use of Video.
We worked in partnership with BNY Mellon Investment Management to create this powerful thought leadership campaign, which explores how increasing women’s participation in investing can change the world.
The winning campaign, ‘The Pathway to Inclusive Investment’, found that if women invested at the same rate as men, it could result in an additional US$3.22 trillion of capital being invested globally, with nearly $1.9 trillion flowing into responsible investment.
Anne-Marie McConnon, Global Chief Marketing and Client Experience Officer for BNY Mellon Investment Management said: “The work not only holds a mirror up to us as an industry, but also has reached a new set of female consumers, as well as positioning us as a brand who not only cares, but is going to act to address the most under-represented market in the world – women.”
Claire Mason, CEO and Founder of Man Bites Dog said: “Our research revealed that personal gain alone was not enough to motivate women to try investing, and investment industry leaders believed the gender investment gap was due to a lack of interest from women, rather than a failure of the industry to engage them. Our strategy was therefore to bring together two critical agendas – Diversity & Inclusion (inclusive investment) and ESG (responsible investment) – to demonstrate that increasing female investment can change the world. Congratulations to the teams at Man Bites Dog, BNY Mellon Investment Management and everyone involved to drive such a hugely successful campaign.”