financial services & fintech

We work with the world’s leading financial organisations: the banks, insurers and investment management firms that are financing change and assuring resilience.

Our team creates impactful B2B strategic marketing and thought leadership campaigns for financial services firms to convey their critical role in global progress.

Our campaigns give financial services firms a platform to engage with governments, institutions and business leaders at the world’s most high-profile events and networks, including Davos and COP. 

Our work ranges from developing new brand positioning and multi-year thought leadership campaigns for a major global corporate and investment bank – covering sustainable finance, trade and wealth management – to demonstrating the social and environmental impact that high-net-worth individuals can have through effective wealth management. We have quantified climate risk for a reinsurance firm, positioned a trade finance provider as an expert in global trade, and created an anniversary campaign for one of the world’s most respected financial institutions. 

The content and campaigns we develop help financial services firms engage with audiences including corporates, SMEs, investors, and consumers. We help financial services firms, from fintech challenger brands to global financial institutions, to build their brand, shape new propositions for growth opportunities, engage with their audiences and grow their business. 

Check out some examples of our recent work:

Financial services

BNY Mellon: The Pathway to Inclusive Investment

The Pathway to Inclusive Investment is the largest ever study into global female financial inclusion.

View Case Study
Financial services

Standard Chartered: Zeronomics

Zeronomics highlighted the critical role of finance in the greatest corporate challenge ever undertaken: decarbonisation.

View Case Study

B2B strategic marketing and thought leadership for financial services

Our team specialises in B2B strategic marketing and thought leadership, with deep expertise in the financial services sector. Leveraging a wide array of research approaches – from global opinion research to economic modelling – we focus on B2B storytelling that is grounded in robust data and drives tangible results. We recognise the unique challenges and opportunities inherent in the financial services sector, and collaborate closely with each client to distill complex concepts into thought-provoking content that resonates with key stakeholders, including C-suite and board-level decision-makers.

"The Pathway to Inclusive Investment not only holds a mirror up to us as an industry, but has opened up investment to a new set of female consumers. It has positioned us as a brand who not only cares, but is going to act to address the most under-represented market in the world - women. Man Bites Dog has helped us move from wanting to make a difference to being able to quantify the global scale of the difference we and our industry can make, if we make investing inclusive."
Global Chief Client Experience Officer, BNY Mellon Investment Management

Why do financial services firms need thought leadership?

Technological evolutions, including the increased adoption of blockchain and AI, alongside the pressures of a warming climate and geopolitical instability, are challenging traditional banking models and investment criteria, resulting in an ever-changing landscape of opportunities and threats for the financial services sector.

It is more important than ever for banks, insurers, investment management firms and fintech companies to differentiate, creating a distinctive proposition, stand-out messaging, and thought leadership content that resonates with business leaders and leads directly to high-value sales.

Contact us to develop your next financial services campaign.

Get in touch

+44 (0) 1273 716 820
[email protected]

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