The next era of the Intelligence Economy
Why join us at the festival of intelligent brands?
We’re bringing together senior B2B marketing, business development and communications leaders to explore how organisations can succeed in the next era of the Intelligence Economy. As businesses face unprecedented levels of complexity, scrutiny and risk, B2B has become higher‑stakes than ever - with decisions escalating to the C‑Suite, buying cycles slowing, and traditional sources of trust no longer enough to power growth.
The businesses that will thrive in this new economy are those that build Intelligent Brands®: brands that visibly combine superior ideas, expertise, data and technology to create an unmistakable intelligence advantage. Intelligent Brands® inspire confidence, accelerate decisions and drive growth - and increasingly, they are defining the future of their industries.
This event will gather a cross‑industry group of marketing, business development and communications leaders to share perspectives, compare experiences and discuss how to build Intelligent Brands® that shape what’s next. We’ll be taking a closer look at what the Intelligence Economy really means for B2B marketing leaders influencing complex buying decisions and high-stakes growth agendas.
Speakers confirmed so far:
How can you achieve Intelligent Brand® status and demonstrate your intelligence advantage?Join us on 30th April to find out more.
The venue.
THE AGENDA 1:30 – 2:00 Arrival & Registration 2:00 – 2:30 Opening Remarks: Claire Mason 2:30 – 2:50 Special Guest: Alessandra Almeida Jones2:50 – 3:20
Panel Session 13:20 – 3:40 Coffee & networking 3:40 – 4:10
Special Guest: Brian Macreadie4:10 – 4:40 Panel Session 2 4:40 – 5:05 Special Guest: Helen Tupper 5:05 – 5:30
Closing Remarks: Claire Mason 6:00 - 9:00 Drinks & Celebration
Panel 1 - Intelligent Brands: The new growth playbook.
This panel explores the new growth playbook for Intelligent Brands: how to move beyond trust to create decision‑grade confidence, by rethinking the funnel and integrating sales and marketing as a true Growth Department. Panelists will examine how Foresight Intelligence and C‑Suite Intelligence drive differentiation, accelerate conversion and unlock sustainable commercial impact. Together, they will show how an organisation’s visible intelligence advantage increasingly replaces trust as the real deciding factor in high‑stakes B2B decisions.
Your panel:
- Alessandra Almeida Jones, BCLP
- David Gentle, Fujitsu
- Michaela Heselton, Kearney
Panel 2 - The new age of experts: Human Intelligence & Idea Intelligence in a high-stakes world.
In an AI‑saturated world, Intelligent Brands win by combining deep expertise with bold ideas. This panel explores how Human Intelligence and Idea Intelligence come together to push boundaries in B2B marketing, create more distinctive thought leadership and move sceptical decision‑makers beyond basic trust. Panelists will share how to harness expert voices, creativity and technology in tandem to build a human advantage that competitors – and algorithms – struggle to copy.
Your panel:
- Brian Macreadie, Addleshaw Goddard
- David Keene, Agentive
- Mwamba Kasanda, Global Marketing & Corporate Communications Leader
Register for the Festival of Intelligent Brands.
Get in Touch
