Standard Chartered

Standard Chartered

Zeronomics

Financing The Transition to a Net Zero World 

Working with Standard Chartered, Man Bites Dog developed ‘Zeronomics: Financing the transition to a net-zero world’. Zeronomics positioned Standard Chartered as a thought leader by highlighting the critical role of finance in the greatest challenge ever undertaken: decarbonisation. We identified a new angle – the economics of transition to a net-zero carbon world and invented a new term to encapsulate it – Zeronomics – creating a unique platform to promote the bank’s sustainable finance capability.  

Zeronomics highlighted the risk of a “lost decade” as companies postpone action on climate change and revealed that 55% of corporates are not transitioning fast enough to reach net zero by 2050with insufficient finance the greatest barrier and the most significant transition capital shortfall occurring in emerging markets. 

Man Bites Dog and Standard Chartered have been shortlisted for the Best B2B Campaign award and Best City and Corporate Communications award in the PRWeek Awards 2021. 

To view the full Zeronomics report, click here: 

https://www.sc.com/en/insights/zeronomics/