No Idea?

No Idea?

1st January 2016

no idea p4B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Ideas-led sales and marketing is all the marketing that’s left (to paraphrase Seth Godin).

The guide includes a useful framework for generating great campaign ideas and a tool to stress test them.

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Crisis of Creativity

Crisis of Creativity Crisis of Creativity

Posted on 26th August 2015 by Man Bites Dog

In the ideas economy, the brands that best articulate their thinking are positioned to win. Man Bites Dog’s latest research shows that B2B Chief Marketing Officers unanimously believe in the power of big creative ideas to generate commercial return. CMOs are most likely to champion innovation at board level and our organisations count on us […]

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Follow the Leader

Follow the Leader Follow the Leader

Posted on 26th August 2015 by Man Bites Dog

Thought Leadership, the creation and dissemination of ideas that lead, is the most effective form of marketing for the knowledge economy, but it’s also the trickiest to get right. Nowhere is this more fundamental than in the “thinking” professions, whose success depends on how they develop and promote their intellectual capital. Man Bites Dog set […]

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No Contest

No Contest No Contest

Posted on 15th August 2016 by Man Bites Dog

We all know there’s a lot to be gained from slick content marketing – nurtured customers, a cumulative impact and a strong brand identity to name a few. This guide will help you create a lean, mean content marketing machine. If you still want more, check out our No Idea? guide to generating commercially-effective ideas.

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