B2B businesses can only win the attention – and ultimately the business – of senior decision makers through the quality of their thinking. Ideas-led sales and marketing is all the marketing that’s left (to paraphrase Seth Godin).
The guide includes a useful framework for generating great campaign ideas and a tool to stress test them.
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Head Office
Moore House
13 Black Lion Street
Brighton
United Kingdom
BN1 1ND
London Office
24/25 The Shard
32 London Bridge Street
London
United Kingdom
SE1 9SG
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