Lauren Street

As Head of Marketing for Man Bites Dog, Lauren leads the strategic direction for the consultancy’s brand, focusing on amplifying market presence and strengthening the company's reputation in brand positioning, thought leadership, and sales enablement. As a brand ambassador, Lauren also takes the lead in shaping how the consultancy engages with clients, ensuring the team's expertise and impact are clearly communicated across all channels.

Lauren has nearly 20 years’ experience in fast-paced B2B environments, across both consultancy and client-side marketing and communications strategy, ideation and campaign delivery.

In her time at Man Bites Dog, previously part of the client delivery team, Lauren has managed campaigns and media programmes for intelligent companies in sectors from professional and financial services to technology, with clients including Mercer, BT, Hiscox, BCLP, and BNY to name just a few.

Lauren has a keen interest in supporting diversity and inclusion and worked with the Man Bites Dog team to launch the Gender Say Gap, which is a term the team coined to highlight the invisibility of women and diverse leaders as expert authorities in business and public life. Lauren and team took this one step further in 2021 and launched the Gender News Gap campaign, which investigated how the current gender imbalance impacts female journalists, the media and society more broadly.

A key project Lauren developed was in partnership with BNY to create a powerful thought leadership campaign which explores how increasing women’s participation in investing can change the world. The Pathway to Inclusive Investment found that if women invested at the same rate as men, it could result in an additional US$3.22 trillion of capital being invested globally, much of which would flow towards investments with a positive impact on society and the environment.