Join us on the 24th of March 2026 for a breakfast roundtable on the changing role of brand and thought leadership marketing in the Age of AI.

For marketers in energy, engineering and infrastructure, AI engines are deciding which expertise gets summarised, cited, and trusted, often before a buyer ever visits a website. Generative Engine Optimisation (GEO) is changing how technical expertise is discovered, how suppliers are shortlisted, and how authority is established in complex buying journeys.

In this session, you’ll learn how intelligent, authoritative thought leadership is becoming more influential, and why traditionally quiet brands need to become intelligent brands to grow in the next economy.

We’ll also discuss how to:

• Respond directly to the questions your audience is asking via your content
• Structure articles around practical, question-led points
• Ensure your expertise is visible, trusted, and cited by AI engines
• Leverage website authority and traffic to strengthen AI visibility
• Maximise your chances of being shortlisted as a trusted supplier in high-consideration sectors

The session will be moderated by Dan Matthews, Head of Editorial and Publishing at Man Bites Dog. Dan is an ex-journalist with 20 years of experience writing for Bloomberg, Forbes, Vice, Director Magazine, The Daily Telegraph, The Guardian, The Times, Raconteur, and The Financial Times. He brings expertise in turning complex insights into engaging, impactful content.

Our guest speaker is Simon Schnieders, an expert in AI-driven search and content strategy. Simon has extensive experience helping companies optimise their digital presence for the AI era and will share practical guidance on how marketers in technical industries can ensure their thought leadership is surfaced, trusted, and selected by generative engines.

Hosted by Man Bites Dog, a creative business and marketing consultancy that helps global B2B companies unleash growth, this session is designed to help marketers in energy, engineering and infrastructure move beyond legacy SEO tactics and build content strategies that truly work in an AI-first world.

Who should attend?

Marketers, brand leaders, and content strategists in energy, engineering and infrastructure, as well as other complex technical sectors who want to future-proof their visibility, authority, and commercial impact.

Event details: 

• Date: 24th of March 2026
• Time: 8:30am – 10:30am
• Venue: 24/25, The Shard, 32 London Bridge St, London SE1 9SG
• Dress Code: Business casual 

Register your interest:

If you’d like to attend, please register your interest via the form below. 

Spaces are limited and Man Bites Dog reserves the right to cancel registrations that do not meet the eligibility criteria.