CONTENT
& DESIGNSTUDIO.
Our brand positioning, thought leadership and sales enablement work is brought to life by our in-house Content & Design Studio.
B2B storytelling that speaks to the C-Suite
To sell high-value services to the corporate C-Suite, global B2B companies must showcase their Intelligence Advantage. Our Creative Content & Design Studio specialises in storytelling and visuals that position your organisation as an Intelligent Brand® that has the ideas, people, and technology to help customers navigate what’s next.
We develop Man Bites Dog stories – unexpected ideas that act as a growth platform to bridge from brand to sales – and ensure that these stories are at the heart of what we do and are exceptionally well-crafted.
As a high-stakes B2B brand, you have deep expertise. Whether it’s profiling your CEO or showcasing the skill of your technical experts, we can help you to convey your expertise, telling a Man Bites Dog story through compelling data, words and visuals. These stories unite marketing and business development to drive exceptional growth.
B2B Content & Design experts.
Our team is made up of content strategists, copywriters, business journalists and designers. We specialise in high-quality B2B storytelling, based on bespoke data and insights, that resonates with the C-Suite and scales across multiple markets and industry sectors.
Developing content that resonates with a C-Suite audience involves creating a “Man Bites Dog story” – an idea that grows, and that in turn can grow your business. Our writers and designers have deep expertise in telling these stories through data-rich content assets, and in creating and activating content strategies that bridge from brand to sales.
Jade Wimbledon, Head of Content
Our studio can help you:
- Craft a clear brand story and visual identity to differentiate your business and unify your organisation.
- Develop an unmissable action story by highlighting the opportunities and threats your customers must act on.
- Tell a compelling partnership story to connect your offering to what your customers really need.
Our content & design services.
We create a full range of B2B content that pushes prospects through the whole marketing funnel, from awareness, through consideration to action and conversion. This involves a multi-channel approach with content that builds reputation, forges relationships and generates revenue. And, most importantly, empowers your most important sales channel – your people – to have powerful conversations with prospects and customers.
Our B2B content and design services include:
BRAND STRATEGY & MESSAGING
Brand positioning and messaging
Messaging houses and narrative playbooks
Value proposition development
Tone-of-voice guidelines
CREATIVE & VISUAL IDENTITY
Creative concept development
Corporate visual identity design / refresh
Brand asset libraries and templates
Data visualisation and complex information design
THOUGHT LEADERSHIP & EDITORIAL CONTENT
Content audits and content strategy development
Shortform and longform content (articles, whitepapers, reports)
Creative campaign design (print and digital)
Branded editorial / custom publishing (magazines, annual reports)
Ghostwriting for CEOs and other senior leaders
CORPORATE & INTERNAL COMMUNICATIONS
Internal comms strategy and content
Change management communications
Leadership communications
ESG, DEI and business-strategy-related communications
digital content & interactive experiences
Interactive content design (calculators, benchmarking tools, microsites, interactive reports)
Infographics and data visualisations
UI/UX design
Website content creation and optimisation
CASE STUDIES, PROOF POINTS & AWARD ENTRIES
Customer case studies (written, video or interactive)
Award submissions
Sales enablement materials (one-pagers, solution overviews, pitch decks)
MULTI-MEDIA CONTENT PRODUCTION
Video content (storyboarding, scripting, production, editing)
Podcasts (planning, scripting, recording, editing)
Motion graphics and animation
Social media content development and design
Our B2B content & design approach.
Once we’ve identified a predictive, Man Bites Dog story that is evidenced with substantial data and linked to a problem your organisation solves, we unleash a full range of content marketing techniques to amplify and generate genuine engagement with the central big idea.
Our skilled content strategists, copywriters and designers are fully embedded in the project teams and work closely with our consultants to develop powerful content and visuals for brand positioning, thought leadership and sales enablement projects.
From detailed whitepapers and interactive microsites to sales enablement materials, our Creative Content & Design Studio develops substantial, data-rich content that engages your target audience and has real-world impact.
Contact our Content & Design Studio
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