Supercharging Sales with B2B Tech Thought Leadership with techUK

This webinar in our Thought Makers series was hosted by techUK, bringing together industry leaders to discuss strategies for crafting thought leadership that effectively drives C-Suite engagement and sales.  

The session was hosted by Fiona Buckley, Technology Divisional Director at Man Bites Dog, and featured insights from Claire Mason, our CEO and Founder, with special guest Hassiena Albohaithi, Global Head of Field Marketing at BT. This webinar is now available to watch on demand from techUK here: 

Showcasing BT’s latest thought leadership campaign, "The Cyber Agile Organisation," developed with Man Bites Dog, Hassiena and Fiona reflected on the campaign's successes, and delved into how to use thought leadership to develop Account Based Thought Leadership to drive relationships and sales.