To sell high-value services to the corporate C-Suite, global B2B companies must engage both technical experts and strategic buyers, and factor in increasingly sophisticated AI-enabled procurement. Man Bites Dog’s Account Based Marketing (ABM) and client marketing programmes help you to appeal to a growing sphere of buyers and influencers, including both the visible and the invisible buying unit.  

Our insight-led ABM campaigns combine strategy with thought leadership to help organisations engage priority accounts with bold ideas that start conversations, build trust, and drive commercial impact. Our unique account-based thought leadership approach involves generating personalised big ideas that connect your brand story to how you can help your customers, backing this up with bespoke data and insights, and developing highly tailored content that speaks directly to your key accounts.  

This approach helps translate your reputation and relationships into revenue, through direct calls to action that promote the problems you solve and the opportunities you help customers to seize. Your most important channel to market is often your own people. We create ‘gateway services’ to amplify your experts and support profitable conversations, from client experiences to digital diagnostics to roadmap sessions.