The Growth Department: The future of B2B sales & marketing integration

Man Bites Dog was pleased to host a panel session for B2B Ignite 2025 with special guest marketing leaders David Keene and Mike Scott for a conversation that’s reshaping how we drive growth in B2B, which is now available to watch on demand. 

In this session we explored how breaking down silos between sales and marketing is no longer optional, but essential. From the power of thought leadership to the rise of blended ABM strategies and smarter sales enablement, we hope you left with fresh ideas and practical insights to take back to your teams.  

The Growth Department: The future of B2B sales & marketing integration 

Growth is back on the agenda, but in today’s competitive landscape, real success comes from breaking silos and aligning sales and marketing like never before. 

Enter The Growth Department - where marketing isn’t just a function, it’s the engine driving business success. Join Man Bites Dog’s Founder and CEO Claire Mason, leading tech CMO David Keene, and Mike Scott, Senior VP of Hitachi Rail for a dynamic discussion, exploring how CMOs and CROs can unite to fire up revenue growth.   

Using real-life examples, we explored:  

• The power of thought leadership  

• The rise of blended account-based strategies  

• How smart sales enablement bridges the gap from brand to buyer 

You can download our Thought Makers report here, and if you're interested in continuing the conversation you can book a briefing with one of the Man Bites Dog team.