Man Bites Dog has been shortlisted for ‘Agency of the year’ in the very first B2B Brave awards, and has also made the shortlists for ‘Best integrated content campaign’ and ‘Best use of content in a live or virtual event.’
The awards are run by the Drum, Europe’s largest marketing website, and celebrate the best and bravest B2B marketing from brands and agencies around the world. Winners will be announced at a ceremony in New York on 4 October.
The ‘Best integrated content campaign’ nomination is for The Future of Work is Human, created for people and organisation advisory firm Korn Ferry.
The landmark campaign flipped the prevailing ‘future of work’ narrative on its head, proving that people rather than technology are an organisation’s greatest value generator.
The campaign is nominated for a sweep of awards this year, appearing on shortlists for Masters of Marketing, PR Week and B2B Marketing, as well as B2B Brave.
Man Bites Dog’s Supermarket C-Suite challenge, created for Google for Work (now part of the G Suite brand), has earned Man Bites Dog a ‘Best use of content in a live or virtual event’ award nomination.
Designed as an antidote to boring product demos, the challenge invited decision makers from top retail brands to reverse the poor performance of a fictional store using Google for Work’s suite of productivity tools.
The campaign has already won the ‘Special event’ award at the 2017 EMEA SABRE Awards.
Agency of the Year Nomination
The ‘Agency of the year’ nomination recognises a strong 12 months for Man Bites Dog, which has been exploring new innovations, from cutting-edge research methods to different ways of making ideas travel.
Claire Mason, founder and CEO, Man Bites Dog, said: “There’s a lot of fantastic marketing work being done in the B2B space at the moment, and these new awards recognise that.
“Man Bites Dog has long pioneered ideas-led B2B campaigns that set new agendas and establish our clients as industry leaders. We’re delighted that our hard work is gaining such widespread recognition.”