Man Bites Dog is celebrating after taking home six awards at the B2B Marketing Elevation Awards USA.

The consultancy’s wins included Best Brand Initiative and Best Thought Leadership Program, as well as recognition in the Best Purpose-led Initiative and Content Marketing categories.
This stellar achievement recognises several international, stand-out thought leadership campaigns from Man Bites Dog, including:

• Aquanomics for GHD. Aquanomics quantified the economic impact of water risk, revealing that droughts, floods and storms could wipe $5.6 trillion from global GDP between 2022 and 2050.
• The Sustainable Cities Index 2022 for Arcadis. The Sustainable Cities Index 2022 championed a new vision of city success, redefining prosperity to incorporate people and planet as well as profit.
• The Pathway to Inclusive Investment for BNY Mellon Investment Management.
  The Pathway to Inclusive Investment, the largest ever study into global female financial inclusion, found that the investment industry is excluding 72% of women and that increasing female participation would open up $1.86 trillion into investments that can have a positive impact on society, such as those with climate and social investment aims.

Honoured to accept six trophies at the ceremony in Chicago, Man Bites Dog Founder and CEO Claire Mason said: “What an amazing night – congratulations to our wonderful clients and the hard-working Man Bites Dog team for these outstanding campaigns. Being recognised in the US – not just once, but six times in one night ¬– is fantastic achievement and I’m so proud. Thank you to the judges and B2B Elevation Awards for a wonderful night in the windy city!”

Man Bites Dog and client partners, BNY Investment Management, have won two awards for thought leadership campaign The Pathway to Inclusive Investment, the largest ever global independent research study into female financial inclusion, at the PRCA City and Financial Awards.

Man Bites Dog was awarded the prestigious Best Strategic Communications or Corporate Brand Campaign Award for the second consecutive year, and the Best Banking Communications Campaign Award for the third year successively.

Claire Mason, CEO and Founder of Man Bites Dog said: “BNY Mellon Investment Management challenged Man Bites Dog to create an integrated global campaign that would engage the world’s largest under-addressed investment market – women – and help close the Gender Investment Gap. The Pathway to Inclusive Investment campaign built the case for inclusive investment through the largest ever global research study into consumer investment behaviour and investment industry bias. Our economic analysis revealed a potential influx of $1.87 trillion into responsible investments if women invested at the same rate as men. Our campaign engaged 3 million+ women, generated 300+ pieces of media coverage, improved female financial education and inspired industry change.”

Man Bites Dog previously won the Best Banking Communications Campaign Award with Standard Chartered for ‘Zeronomics: Financing the Transition to Net-Zero’ in 2022.

Man Bites Dog and Standard Chartered also won the Best Strategic Communications or Corporate Brand Campaign Award in 2022 for ‘Zeronomics: Financing the Transition to Net-Zero’, and in 2021 for ‘Opportunity2030: The Standard Chartered SDG Investment Map’.

The PRCA City and Financial Awards were hosted in London on Thursday 2^nd March 2023.

Man Bites Dog has won Specialist Consultancy of the Year at the 2022 B2B Marketing Awards. The award recognises market leadership and excellence in client impact and innovation, outstanding growth and financial performance, and culture and team retention and engagement. 

Claire Mason, Founder and CEO of Man Bites Dog said: “This award recognises the outstanding contribution of the whole Man Bites Dog team – from being a really well run business with a strong pack culture, to the strategic impact of the innovative campaigns we develop for our clients. A huge well done to the whole team for supercharging our continued growth and success - and a very big thank you to our longstanding client partners.”

Man Bites Dog has a sustainable growth story to tell. With significant growth and strong financial performance, the team’s success shines through in its growing client list of global business brands and its award-winning work on important issues from accelerating net zero to inclusive investment. Culture and investment in professional development is reflected in high-quality work and strong team retention, with Man Bites Dog’s own campaigns on industry issues including The Gender News Gap making this consultancy punch far above its weight.

Man Bites Dog also scooped Best International Campaign for The Sustainable Cities Index 2022 with Arcadis, and were commended in the Best Thought Leadership Campaign category for their Born Digital Effect campaign with Citrix.

The B2B Marketing Awards are the largest and most prestigious marketing awards in B2B, honouring the most innovative, creative, and forward-thinking marketers and their campaigns.

Man Bites Dog and Arcadis have won Best International Campaign at the B2B Marketing Awards 2022 for The Sustainable Cities Index 2022: Prosperity Beyond Profit.Man Bites Dog and Arcadis invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign which propelled the specialist topic of urban sustainability onto the mainstream news and business agenda. In 2022, with sustainability now a crowded market, Arcadis challenged Man Bites Dog to refresh this visionary Index to help the firm retain its market-leading position and reignite the urban sustainability agenda.

Read more about the winning campaign here.

Duncan Sparke, Divisional Director, Man Bites Dog, said: “We’re delighted that The Sustainable Cities Index has been recognised with this award – for us it demonstrates the impact of long-standing, trusted client partnerships. It also proves the importance of sustaining impact by sticking with a critical agenda that’s designed to continue making a difference over not just months, but years.” 

John Batten, Global Cities Director for Arcadis, said: “Man Bites Dog helped establish Arcadis as the leading authority on urban sustainability, and have partnered closely with us to evolve that natural authority and keep us at the forefront of this critical priority for businesses, cities and their citizens. This year’s Index delivered a powerful message that prosperity and sustainability can no longer exist independently - 2022 is the year that prosperity and sustainability align. The Index has a truly global impact, igniting conversations with top decision-makers and positioning Arcadis as a leading voice on city sustainability.”

Man Bites Dog also scooped Specialist Consultancy Of The Year and were commended in the Best Thought Leadership Campaign category for their Born Digital Effect campaign with Citrix.

The B2B Marketing Awards are the largest and most prestigious marketing awards in B2B, honouring the most innovative, creative, and forward-thinking marketers and their campaigns.

Man Bites Dog has been shortlisted for three awards in this year’s PRCA Awards including the prestigious Best Medium Consultancy Award!

Our line-up is:
🏆 Best Medium Consultancy – Man Bites Dog
 
🏆 Best B2B Technology Campaign – ‘The Born Digital Effect’ by Man Bites Dog and Citrix
 
🏆 Best International Campaign – ‘The Pathway to Inclusive Investment’ by Man Bites Dog and BNY Mellon Investment Management
 
Find out more about our Born Digital campaign for Citrix here and our Inclusive Investment campaign for BNY Mellon here.

We are delighted that 'Just in Time: Financing a just transition to net zero' by Standard Chartered and Man Bites Dog – The Strategic Ideas Company has been shortlisted for the Best City & Corporate Communications Campaign at this year's PRWeek UK Awards 2022.

‘Just in Time’ revealed, for the first time, that almost $95tn is needed for emerging markets to reach net zero in time to avoid a climate emergency.

Read the full report here: https://www.sc.com/en/insights/just-in-time/

Man Bites Dog has been shortlisted for four awards at this year’s B2B Marketing Awards with two of our client partners:

🏆Specialist B2B Agency of the Year – Man Bites Dog – The Strategic Ideas Company

🏆Best International Campaign – ‘Sustainable Cities Index 2022: Prosperity Beyond Profit’ by Man Bites Dog for Arcadis

🏆Best Purpose-driven Campaign – ‘Sustainable Cities Index 2022: Prosperity Beyond Profit’ by Man Bites Dog for Arcadis

🏆Best Thought Leadership - ‘The Born Digital Effect’ by Man Bites Dog for Citrix
 
Find our more about our shortlisted campaign with Arcadis here and Citrix here. 

Man Bites Dog and client partner Arcadis have been shortlisted for two awards at this year’s B2B Marketing Awards. The Sustainable Cities Index is shortlisted for both Best International Campaign and Best Purpose-driven Campaign, which recognise excellence in global engagement and environmental and social impact. 

Claire Mason, Founder and CEO of Man Bites Dog, said: “When Man Bites Dog and Arcadis co-created the Sustainable Cities Index in 2015 we pioneered a new agenda and the Index became the seminal reference point for City decision-makers. Reinventing the Index ensures its relevance for the decade ahead and puts urban sustainability back on the agenda at a time when momentum and investment is more critical than ever.”

Find out more about The Sustainable Cities Index: https://www.manbitesdog.com/our-work/the-sustainable-cities-index

Man Bites Dog has been shortlisted for Specialist B2B Agency of the Year in the B2B Marketing Awards 2022. The award recognises excellent work, innovation and market leadership.

Man Bites Dog’s Founder & CEO Claire Mason said, “I’m so proud that our investment in our team, our outstanding work and innovation has been recognised by the judges of this prestigious award.”

Man Bites Dog has also been shortlisted for Best International Campaign and Best Purpose-driven Campaign for the Sustainable Cities Index with Arcadis, and Best Thought Leadership Campaign for the Born Digital Effect with Citrix.

Man Bites Dog and Citrix have been shortlisted for the Best Thought Leadership Campaign award at this year’s B2B Marketing Awards. 

The shortlisted campaign, ‘The Born Digital Effect’, positioned Citrix as a thought leader by quantifying young workers’ trillion-dollar impact on company success, helping Citrix make the business case for a compelling digital employee experience to engage this critical cohort.  

Simon Burberry, Senior Manager in Global Corporate Communications at Citrix, said: “The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through at a time when the future of work debate is more crowded than ever. Proving the power and impact of a young generation of knowledge workers and demonstrating the importance of employee engagement to this group was a brilliant strategy for grabbing the attention of the C-suite and connecting to Citrix’s product offering.” 

Man Bites Dog has been shortlisted for the prestigious Best Consultancy Outside London Award in the PR Week Awards 2022.

“Based in the UK’s sustainability capital, Brighton & Hove, Man Bites Dog has a sustainable growth story to tell. With significant revenue and profit growth, the team’s success shines through in its growing client list of global business brands and its award-winning work on important issues from accelerating net zero to inclusive investment. Culture and investment in professional development is reflected in high-quality work and team retention, with Man Bites Dog’s own campaigns on industry issues including The Gender News Gap making this underdog punch far above its weight.”

Man Bites Dog’s Founder & CEO Claire Mason said, “At Man Bites Dog we pride ourselves on doing world-class, global work from the UK’s sustainability capital – Brighton & Hove. I’m so proud that our investment in our team, our outstanding work and our campaigning stance on diversity issues has been recognised by the judges of this prestigious award.”

Man Bites Dog and client partners, BNY Mellon Investment Management, have won three awards at the Investment Week Marketing Innovation Awards 2022.

Man Bites Dog and BNY Mellon were awarded Best Thought Leadership Campaign and Best Hero Content Asset, with “The Making Of” video also scooping Best Use of Video.

• Thought Leadership – Retail
• “Hero” Content Asset
• Best use of Video

We worked in partnership with BNY Mellon Investment Management to create this powerful thought leadership campaign, which explores how increasing women’s participation in investing can change the world.

The winning campaign, ‘The Pathway to Inclusive Investment’, found that if women invested at the same rate as men, it could result in an additional US$3.22 trillion of capital being invested globally, with nearly $1.9 trillion flowing into responsible investment.

Anne-Marie McConnon, Global Chief Marketing and Client Experience Officer for BNY Mellon Investment Management said: “The work not only holds a mirror up to us as an industry, but also has reached a new set of female consumers, as well as positioning us as a brand who not only cares, but is going to act to address the most under-represented market in the world – women.”

Claire Mason, CEO and Founder of Man Bites Dog said: “Our research revealed that personal gain alone was not enough to motivate women to try investing, and investment industry leaders believed the gender investment gap was due to a lack of interest from women, rather than a failure of the industry to engage them. Our strategy was therefore to bring together two critical agendas – Diversity & Inclusion (inclusive investment) and ESG (responsible investment) – to demonstrate that increasing female investment can change the world. Congratulations to the teams at Man Bites Dog, BNY Mellon Investment Management and everyone involved to drive such a hugely successful campaign.”

Read our winning campaign case study or learn more about The Pathway to Inclusive Investment.