Man Bites Dog’s work with two global organisations has been shortlisted for Best Thought Leadership Programme at the 2026 B2B Marketing Awards.
The shortlist recognises two distinctive campaigns that challenged conventional thinking and put bold ideas at the heart of their respective organisations’ agendas.
Developed in partnership with Arup, Gridunlocked set out to reframe the UK’s electricity grid - not simply as a cost of the energy transition, but as a growth engine for the economy.
Our campaign revealed that with just £34bn in additional grid investment by 2040, the UK could unlock £194bn in economic value and support 92,000 additional jobs every year.
The real ambition behind Gridunlocked was to shift the conversation: showing that the grid cannot unlock this value in isolation, and making the case for a system-wide approach to deliver the energy transition at pace and scale.
Our work with EY has also made the shortlist. The Total Reporting campaign set out to challenge the conventional approach to corporate reporting. Man Bites Dog’s strategy was to reposition non-financial reporting from a compliance requirement to a driver of better decisions, stronger performance and long-term value creation. We worked with EY’s UK sustainability team to create a new integrated financial and non-financial reporting proposition: Total Reporting.
This was supported by our Decisions in the Dark research, which revealed that 71% of high-value business decisions are made without complete or reliable information, highlighting the risks of operating with only half the picture. More than a campaign, Total Reporting became a new service and a commercial growth engine for EY.
To have both campaigns recognised by the B2B Marketing Awards demonstrates the power of research-backed thought leadership to challenge perceptions, build new narratives and influence important conversations.
Huge congratulations to everyone that made the campaigns a success.
Get in touch with our team of B2B experts to discuss how we can help your organisation accelerate growth.
Man Bites Dog is delighted to share that together with EY, they have been shortlisted for Best Thought Leadership Campaign in The Drum Global B2B Awards 2026.
In a challenging and increasingly regressive ESG environment, EY faced a critical business challenge: demand for its ESG reporting services had stalled just as organisations were facing greater scrutiny, risk and complexity. Traditional sustainability buyers were losing influence, while senior executives increasingly viewed ESG as a compliance issue rather than a strategic priority.
Instead of promoting ESG reporting more loudly, Man Bites Dog helped EY rethink the proposition. Through workshops with senior partners and proprietary research among 250 business leaders, we uncovered a powerful insight: 71% of high-value business decisions are made without complete or reliable information. Businesses were relying on only half the picture.
Man Bites Dog used this insight to create Total Reporting - a new category and productised service that integrates financial and non-financial reporting into a single view of business performance. Supported by our thought leadership platform “Half the picture, or the whole story?” the campaign repositioned ESG reporting from a compliance burden to a driver of decision quality, business value and competitive advantage.
Most importantly, this was thought leadership that changed the business, not just perceptions.
The results were transformative. A targeted, relationship-led launch resulted in 95% attendance from priority accounts, and Total Reporting became EY UK's most visited web page in the first month. EY Partners have used the framework in conversations with 85% of priority clients, and to date, Total Reporting has delivered a 61x return on investment in pipeline generated (with a 35x return on investment in realised sales).
By creating a new category, a new service and a new commercial growth engine, Total Reporting demonstrates the power of thought leadership to reshape markets and deliver measurable business impact.
Get in touch with our team of B2B experts to discuss how we can help your organisation accelerate growth.
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an Bites Dog has been awarded a Gold rating by EcoVadis for excellence in sustainability management, placing the consultancy in the top 5% of companies assessed by the platform.
EcoVadis, which provides sustainability assessments and benchmarking to more than 125,000 businesses across the world, assesses organisations against a range of dimensions, including environmental, labour and human rights, and ethics and sustainable procurement.
Man Bites Dog’s Gold rating demonstrates advanced business processes and management systems across the spectrum of ESG. This includes a robust environmental management system, which is certified by ISO 14001, and a commitment to running an ethical, inclusive business.
Mary Maher, Man Bites Dog’s Managing Director, said:
“This Gold award is the culmination of years of assessment, review and improvement from our operations team and the wider business, ensuring that we continue to operate sustainably and improve our business practices, in line with our environmental commitment.
Over the last year, one of our key focus areas has been the sustainability of our supply chain, which was noted as an area of considerable improvement by EcoVadis.
We’re very proud to receive the Gold rating as a mark of our ongoing commitment to sustainability, and we continue to work on improving our environmental impact.”
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an Bites Dog has been named Consultancy of the Year by the Chartered Institute of Public Relations (CIPR) in the PRide Awards London and South East.
The judges highlighted the consultancy’s strong growth, commitment to professional development, and impressive client wins: "A strong entry from an agency that has a very clear proposition. Business performance across the two years has been impressive as has the commitment to CPD / Professionalism. The list of client wins also deserves respect."
Man Bites Dog also took home two trophies for The Sustainable Cities Index 2022: Prosperity Beyond Profit. The multi-award-winning campaign – developed in partnership with Arcadis – was awarded silver in the Environmental Campaign and Corporate and Communications Campaign categories.
Claire Mason, Man Bites Dog Founder and CEO, said: “We’re delighted that the work of the whole team has been recognised with these consultancy and campaign awards.”
The CIPR PRide Awards celebrate the work delivered by consultancies across the UK.
Man Bites Dog is celebrating after taking home six awards at the B2B Marketing Elevation Awards USA.
The consultancy’s wins included Best Brand Initiative and Best Thought Leadership Program, as well as recognition in the Best Purpose-led Initiative and Content Marketing categories.
This stellar achievement recognises several international, stand-out thought leadership campaigns from Man Bites Dog, including:
Honoured to accept six trophies at the ceremony in Chicago, Man Bites Dog Founder and CEO Claire Mason said: “What an amazing night – congratulations to our wonderful clients and the hard-working Man Bites Dog team for these outstanding campaigns. Being recognised in the US – not just once, but six times in one night – is fantastic achievement and I’m so proud. Thank you to the judges and B2B Elevation Awards for a wonderful night in the windy city!”
For The Sustainable Cities Index 2022, the judges commented:
"[A] well-rounded campaign with impressive results. It's great to see the evolution from the original index creation in alignment with the market shift, the client's and the target audiences' needs."
"There is real skill in taking a widespread leadership issue and accurately identifying the business development opportunity that truly aligns with the service provider's core purpose. Man Bites Dog did this excellently."
And, for The Pathway to Inclusive Investment:
"Who runs the world? Women who invest. At least, that is the message that resonated in my ears as I reviewed the collateral items from this campaign. Their clear messaging combined with bold creative execution made an innovative combination."
"Impressive results in each of the three objective areas. Provides excellent added value, surpassing the objective. A standout campaign which shows what can be done."
"This campaign went further than providing strategic thinking; the 'action' objective really shows the added value a creative agency can bring to a business. The practical actions are measurable, impactful and create deep foundations to build sustainable brand value."
Man Bites Dog and client partners, BNY Investment Management, have won two awards for thought leadership campaign The Pathway to Inclusive Investment, the largest ever global independent research study into female financial inclusion, at the PRCA City and Financial Awards.
Man Bites Dog was awarded the prestigious Best Strategic Communications or Corporate Brand Campaign Award for the second consecutive year, and the Best Banking Communications Campaign Award for the third year successively.
Claire Mason, CEO and Founder of Man Bites Dog said: “BNY Mellon Investment Management challenged Man Bites Dog to create an integrated global campaign that would engage the world’s largest under-addressed investment market – women – and help close the Gender Investment Gap. The Pathway to Inclusive Investment campaign built the case for inclusive investment through the largest ever global research study into consumer investment behaviour and investment industry bias. Our economic analysis revealed a potential influx of $1.87 trillion into responsible investments if women invested at the same rate as men. Our campaign engaged 3 million+ women, generated 300+ pieces of media coverage, improved female financial education and inspired industry change.”
Man Bites Dog previously won the Best Banking Communications Campaign Award with Standard Chartered for ‘Zeronomics: Financing the Transition to Net-Zero’ in 2022.
Man Bites Dog and Standard Chartered also won the Best Strategic Communications or Corporate Brand Campaign Award in 2022 for ‘Zeronomics: Financing the Transition to Net-Zero’, and in 2021 for ‘Opportunity2030: The Standard Chartered SDG Investment Map’.
The PRCA City and Financial Awards were hosted in London on Thursday 2nd March 2023.
Man Bites Dog has won Specialist Consultancy of the Year at the 2022 B2B Marketing Awards. The award recognises market leadership and excellence in client impact and innovation, outstanding growth and financial performance, and culture and team retention and engagement.
Claire Mason, Founder and CEO of Man Bites Dog said: “This award recognises the outstanding contribution of the whole Man Bites Dog team – from being a really well run business with a strong pack culture, to the strategic impact of the innovative campaigns we develop for our clients. A huge well done to the whole team for supercharging our continued growth and success - and a very big thank you to our longstanding client partners.”
Man Bites Dog has a sustainable growth story to tell. With significant growth and strong financial performance, the team’s success shines through in its growing client list of global business brands and its award-winning work on important issues from accelerating net zero to inclusive investment. Culture and investment in professional development is reflected in high-quality work and strong team retention, with Man Bites Dog’s own campaigns on industry issues including The Gender News Gap making this consultancy punch far above its weight.
Man Bites Dog also scooped Best International Campaign for The Sustainable Cities Index 2022 with Arcadis, and were commended in the Best Thought Leadership Campaign category for their Born Digital Effect campaign with Citrix.
The B2B Marketing Awards are the largest and most prestigious marketing awards in B2B, honouring the most innovative, creative, and forward-thinking marketers and their campaigns.
Man Bites Dog and Arcadis have won Best International Campaign at the B2B Marketing Awards 2022 for The Sustainable Cities Index 2022: Prosperity Beyond Profit.Man Bites Dog and Arcadis invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign which propelled the specialist topic of urban sustainability onto the mainstream news and business agenda. In 2022, with sustainability now a crowded market, Arcadis challenged Man Bites Dog to refresh this visionary Index to help the firm retain its market-leading position and reignite the urban sustainability agenda.
Read more about the winning campaign here.
Duncan Sparke, Divisional Director, Man Bites Dog, said: “We’re delighted that The Sustainable Cities Index has been recognised with this award – for us it demonstrates the impact of long-standing, trusted client partnerships. It also proves the importance of sustaining impact by sticking with a critical agenda that’s designed to continue making a difference over not just months, but years.”
John Batten, Global Cities Director for Arcadis, said: “Man Bites Dog helped establish Arcadis as the leading authority on urban sustainability, and have partnered closely with us to evolve that natural authority and keep us at the forefront of this critical priority for businesses, cities and their citizens. This year’s Index delivered a powerful message that prosperity and sustainability can no longer exist independently - 2022 is the year that prosperity and sustainability align. The Index has a truly global impact, igniting conversations with top decision-makers and positioning Arcadis as a leading voice on city sustainability.”
Man Bites Dog also scooped Specialist Consultancy Of The Year and were commended in the Best Thought Leadership Campaign category for their Born Digital Effect campaign with Citrix.
The B2B Marketing Awards are the largest and most prestigious marketing awards in B2B, honouring the most innovative, creative, and forward-thinking marketers and their campaigns.
Man Bites Dog has been shortlisted for three awards in this year’s PRCA Awards including the prestigious Best Medium Consultancy Award!
Our line-up is:
🏆 Best Medium Consultancy – Man Bites Dog
🏆 Best B2B Technology Campaign – ‘The Born Digital Effect’ by Man Bites Dog and Citrix
🏆 Best International Campaign – ‘The Pathway to Inclusive Investment’ by Man Bites Dog and BNY Mellon Investment Management
Find out more about our Born Digital campaign for Citrix here and our Inclusive Investment campaign for BNY Mellon here.
We are delighted that 'Just in Time: Financing a just transition to net zero' by Standard Chartered and Man Bites Dog – The Strategic Ideas Company has been shortlisted for the Best City & Corporate Communications Campaign at this year's PRWeek UK Awards 2022.
‘Just in Time’ revealed, for the first time, that almost $95tn is needed for emerging markets to reach net zero in time to avoid a climate emergency.
Read the full report here: https://www.sc.com/en/insights/just-in-time/
Man Bites Dog has been shortlisted for four awards at this year’s B2B Marketing Awards with two of our client partners:
🏆Specialist B2B Agency of the Year – Man Bites Dog – The Strategic Ideas Company
🏆Best International Campaign – ‘Sustainable Cities Index 2022: Prosperity Beyond Profit’ by Man Bites Dog for Arcadis
🏆Best Purpose-driven Campaign – ‘Sustainable Cities Index 2022: Prosperity Beyond Profit’ by Man Bites Dog for Arcadis
🏆Best Thought Leadership - ‘The Born Digital Effect’ by Man Bites Dog for Citrix
Find our more about our shortlisted campaign with Arcadis here and Citrix here.
Man Bites Dog and client partner Arcadis have been shortlisted for two awards at this year’s B2B Marketing Awards. The Sustainable Cities Index is shortlisted for both Best International Campaign and Best Purpose-driven Campaign, which recognise excellence in global engagement and environmental and social impact.
Claire Mason, Founder and CEO of Man Bites Dog, said: “When Man Bites Dog and Arcadis co-created the Sustainable Cities Index in 2015 we pioneered a new agenda and the Index became the seminal reference point for City decision-makers. Reinventing the Index ensures its relevance for the decade ahead and puts urban sustainability back on the agenda at a time when momentum and investment is more critical than ever.”
Find out more about The Sustainable Cities Index: https://www.manbitesdog.com/our-work/the-sustainable-cities-index
Find out how you can use thought leadership to supercharge brand and sales.
Man Bites Dog has been named Specialist Consultancy of the year in the B2B Marketing Awards.
Our award-winning Zeronomics campaign for Standard Chartered is a cornerstone example of the storytelling, positioning and strategic work we do at Man Bites Dog.
Man Bites Dog recently partnered with Women in Journalism to conduct a major new study on gender inequality in UK journalism and media.
For some years now, we have been campaigning to close The Gender Say Gap, a term we coined to highlight the invisibility of women and diverse leaders as expert authorities in business and public life.
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Man Bites Dog Ltd. is a company registered in England and Wales with company number 05156769. Registered office: Moore House, 13 Black Lion St, Brighton and Hove, Brighton BN1 1ND. VAT No: GB854451518.
