We work with global leaders in the technology industry – including high value technology and IT advisory firms – to communicate their role in shaping our future.

Thought leadership for technology companies.

Our team creates impactful B2B strategic marketing and thought leadership campaigns for technology brands to shift from product-led selling to value-based selling, helping to communicate their value to the C-suite. We help technology firms stand out on crowded agendas, including digital transformation, sustainable transformation, internet-of-things and AI.

Our market-leading work in the technology sector includes developing sustainability positioning and a multi-year thought leadership and sales enablement programme for one of the world’s biggest tech brands, creating a series of global thought leadership campaigns for multinational software company Citrix, and developing new strategic positioning and a thought leadership platform for a leading digital consultancy. Our technology campaigns have focused on themes including sustainability, AI and the future of work. 


Citrix: Work 2035

Work2035 combined scenario planning and opinion research to envision and explore four alternative future worlds of work.

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Citrix: The Born Digital Effect

The Born Digital Effect quantified the trillion-dollar impact that young workers have on company success.

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Professional services, Technology

PA Consulting: The Evolution of the Agile Organisation

The Evolution of the Agile Organisation established the business case for agility, revealing that the most successful businesses display agile characteristics.

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Google: Supermarket C-Suite Challenge

Our Supermarket C-Suite Challenge enlisted top retail Boards to save a fictional department store using Google Workspace tools.

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“The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through with top tier media and prospects at a time when the future of work debate is more crowded than ever. Proving the power and impact of a young generation of knowledge workers and demonstrating the importance of employee engagement to this group was a brilliant strategy for grabbing the attention of the C-suite and connecting to Citrix’s product offering.”
Simon Burberry, ‎Senior Manager Corporate Communications, Citrix

Why do technology companies need thought leadership?

Technology companies are at the heart of the sustainable transformation, creating the products that will enable a smarter, greener future. Thought leadership can shift conversations with prospects and customers away from the “bits and bytes” of the technology towards the “why” of the product or service and the business case for it, generating tailored content that can help sales teams with value-based selling and sustain successful account-based marketing strategies.

It is more important than ever for technology companies – from enterprise technology firms to fintech companies to IT consultancies – to differentiate, creating a distinctive proposition, stand-out messaging, and thought leadership content that resonates with business leaders and leads directly to high-value sales.

Contact us to develop your next technology campaign.

Get in touch
Insights, Sustainability, Sustainability and ESG, Technology, Technology, Thought leadership

Webinar | Tech Positive: Marketing in the Green Economy

This technology marketing masterclass – hosted by Man Bites Dog’s Head of Technology Division Fiona Buckley and featuring Patrick Cassleman, Senior Director, Sustainability Center of Excellence at Intel and Man Bites Dog CEO Claire Mason...

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