Man Bites Dog Wins B2B Marketing’s Best International Campaign

Posted on November 22, 2022 by Lottie Watt

Man Bites Dog and Arcadis have won Best International Campaign at the B2B Marketing Awards 2022 for The Sustainable Cities Index 2022: Prosperity Beyond Profit.Man Bites Dog and Arcadis invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign which propelled the specialist topic of urban sustainability onto the mainstream news and business agenda. In 2022, with sustainability now a crowded market, Arcadis challenged Man Bites Dog to refresh this visionary Index to help the firm retain its market-leading position and reignite the urban sustainability agenda.

Read more about the winning campaign here.

Duncan Sparke, Divisional Director, Man Bites Dog, said: “We’re delighted that The Sustainable Cities Index has been recognised with this award – for us it demonstrates the impact of long-standing, trusted client partnerships. It also proves the importance of sustaining impact by sticking with a critical agenda that’s designed to continue making a difference over not just months, but years.” 

John Batten, Global Cities Director for Arcadis, said: “Man Bites Dog helped establish Arcadis as the leading authority on urban sustainability, and have partnered closely with us to evolve that natural authority and keep us at the forefront of this critical priority for businesses, cities and their citizens. This year’s Index delivered a powerful message that prosperity and sustainability can no longer exist independently - 2022 is the year that prosperity and sustainability align. The Index has a truly global impact, igniting conversations with top decision-makers and positioning Arcadis as a leading voice on city sustainability.”

Man Bites Dog also scooped Specialist Consultancy Of The Year and were commended in the Best Thought Leadership Campaign category for their Born Digital Effect campaign with Citrix.

The B2B Marketing Awards are the largest and most prestigious marketing awards in B2B, honouring the most innovative, creative, and forward-thinking marketers and their campaigns.


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