Man Bites Dog and Google For Work Shortlisted For B2B Marketing Award

Man Bites Dog is a finalist in the B2B Marketing Awards ‘Best corporate decision-maker-targeted campaign’ category with Google for Work.

The team created an immersive event concept – The Retail Agility Challenge –  influenced by the Escape Room trend, to deliver Google’s brand promise and engage directly with retail prospects.

Barnaby Voss, Marketing Lead UK&I, Google for Work, said: “Man Bites Dog’s Retail Agility Challenge concept really cracked our strategic problem – it enabled retail leaders to discover for themselves what Google can do for them as well as bringing a truly unique and memorable Google vibe.”

Toby Brown, Head of Technology at Man Bites Dog, said: “We’re very excited to be nominated for these awards which showcase the best of B2B and the creative, and commercially-effective, work of the Man Bites Dog team.”

The winners of this year’s B2B Marketing Awards will be announced on 24 November at The HAC, London.