Strategy and communications consultancy Man Bites Dog has continued its impressive 2013 awards run, winning Best Public Relations Campaign for a second time at the B2B Marketing Awards. Man Bites Dog claimed victory at the prestigious PR and marketing awards ceremony for its ‘Putting Prosperity On The Map’ campaign for the Legatum Institute.
The Legatum Prosperity Index™ seeks to raise prosperity as a policy-critical issue by providing a comprehensive account of global wealth and wellbeing. Man Bites Dog worked with Legatum to reinvent the index: stimulating interaction, generating international impact and positioning the Institute as the leading global authority on prosperity.
To bring the campaign to life Man Bites Dog redrew the world map, pulling together nations with similar ‘prosperity profiles’. The release combined videographics and infographics with breaking news, economic trends and cultural patterns to create a sense of urgency, providing content-hungry media with a wealth of data and information to interrogate.
Man Bites Dog was able to drive significant engagement, capturing the imagination of media, policy makers and the public alike. The campaign brought discussion of prosperity to an international stage, generating more than 400 pieces of coverage in more than 50 markets globally, including pieces with The Washington Post, The Wall Street Journal, Forbes, Time, The Sunday Times, The Daily Telegraph, The Guardian, Mail on Sunday and Politics Home.
Founder and managing director of Man Bites Dog, Claire Mason, comments: “To win PR campaign of the year is a tremendous honour, particularly against such impressive competition. We are particularly proud to have won this award for a second time – highlighting the team’s capability to work with the world’s smartest organisations to bring ideas to life.”
The full list of winners can be viewed online via http://www.b2bmarketing.net/awards