Water webinar: uncharted waters

Sustainability marketing is a crowded space. For strategic marketers, it is becoming increasingly difficult to carve out clear white space and get cut-through with thought leadership content. 

This webinar will explore how Man Bites Dog and leading engineering professional service firm, GHD, worked together to deliver the award-winning Aquanomics campaign that put water front-and-centre of the global sustainability conversation. By placing a blue lens over a green problem, GHD was able to amplify its perspective on water resiliency with over 1,400 pieces of international media coverage and ultimately, take the research to COP27. 

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Our session will provide an insight into how the campaign was developed and activated, and will share lessons for sustainability-focused marketers looking to create global content with impact. It will feature speakers from those who conceived and delivered the research, including: 

Sean Farrance-White, Associate Director, Man Bites Dog 
With over 15 years of B2B communications experience, Sean leads the sustainable infrastructure division at Man Bites Dog. Drawing from his work with GHD on Aquanomics, Sean will delve into the campaign’s inception and evolution, offering valuable insights into the process of creating meaningful and impactful campaigns. 

Kathryn Newland, Marketing Communications Lead, GHD 
Bringing her expertise as a seasoned communications strategist, Kathryn will explore the activation of Aquanomics and the strategies that ensured the campaign’s global impact. By tapping into her broad understanding of sustainability and sharp business acumen, Kathryn will highlight the importance of effectively activating content to achieve success.  

Rod Naylor, Global Water Leader, GHD 
With nearly forty years of expertise in the water and infrastructure sector spanning multiple continents, Rod leads GHD’s Future of Water imperative to  transform water outcomes that respect nature and nurture communities. He is recognised for his extensive global market and technical knowledge of the water industry, leading helping clients and communities respond to climate change, economic and social challenges. Rod will bring this expertise with him as he shares the commercial impact and enabling value of Aquanomics. 

Ania Grobicki, Lead Water Advisor, Food and Agriculture Organization of the United Nations 
With a wealth of experience spanning academia, consulting, and international organisations, Ania is a prominent thought leader in the world of water. Through her numerous papers and publications, and deep understanding of the impact of water on society, Ania’s work has significantly influenced environmental policies across the world. Ania will draw on this expertise to describe how an understanding of the social and environmental impact of water was built into Aquanomics from the start, and why water security should be front-of-mind for forward-thinking corporates today.  

A short Q&A session will be held at the end. 

Register for Uncharted Waters here.

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