A true Man Bites Dog storyteller, Sabrina knows how to make ideas travel and has a keen eye for finding the stories that will grab the media’s attention. Specialising in creating engaging content and successfully delivering marketing campaigns for intelligent companies, Sabrina’s key strengths lie in media relations. She works across a wide range of clients in financial services, technology and legal sectors, and her current client portfolio includes Monex Europe, Mills & Reeve, Citrix and Agility. Organised with a can-do attitude, Sabrina drives media focused accounts and regularly secures top tier coverage for her clients.
One of Sabrina’s proudest achievements is her work on delivering a fast-paced reactive media programme that is tailored to enhance the media profiles of the in-house analyst team at Monex Europe. The team’s ‘always on’ approach helped to generate 932 pieces of coverage in 2019, including nearly 72 national hits in the likes of the Financial Times, The Telegraph, The Guardian and The New York Times, and seven broadcast appearances on Sky News, CNN and BBC World News.
Having previously lived near Milton Keynes, Sabrina was glad to swap endless roundabouts for the vibrant Brighton experience and has never looked back since. When she’s not in London visiting friends, you can find her supporting Brighton and Hove Albion and soaking up the best of seaside living.
Sabrina previously worked in both PR and marketing roles at a London based agency and in-house at Canon UK respectively. She also holds a first-class BSc Hons in Business Management and Marketing from the University of Brighton.