Sabrina is a true Man Bites Dog storyteller. In her role as a Principal Consultant, she knows how to make ideas travel and has a keen eye for finding the stories that will grab media attention.
As a meticulous planner, Sabrina provides clear strategic direction across the thought leadership campaigns and media relations retainers that she leads, helping to create and deliver big ideas with strong global media and marketing value. She works across a wide range of global clients covering key topics such as the future of work, technology, sustainability and industrials & logistics.
Organised, with a can-do attitude, Sabrina delivers award winning campaigns and regularly secures top tier coverage for her clients. One of her personal highlights is delivering Citrix’s Work2035: The Decade of the Born Digital campaign, which won CIPR’s ‘Best Global Campaign’ in the summer of 2022.
Sabrina has extensive previous experience in B2B marketing within the tech sector, including PR and marketing roles at a London-based tech PR agency and in-house at Canon UK. She also holds a first-class BSc Hons in Business Management and Marketing from the University of Brighton.