Gartner’s latest batch of Magic Quadrants chart the growing domination of today’s cloud superpowers (AWS, Microsoft, Google and IBM). According to Synergy Research, these cloud giants accounted for 54% of all cloud deployments in 2015, and will have grown significantly since then. Beneath them sits a layer of large challengers, hoovering-up much of the remainder of the market.
The growing maturity of the cloud market means it’s harder than ever for smaller players to compete. As large enterprises become more comfortable with the public cloud, the ability to differentiate on infrastructure or price is rapidly dwindling for smaller players. Many in the industry believe the small end of the IaaS industry will shrink as the big firms take more market share.
However, while some providers will undoubtedly shut up shop, many are well-placed to transform their offerings for the new cloud landscape. This often means partnering with the big guys, and building value on top of their world-class platforms. The most obvious opportunities for these smaller players are:
As businesses work to reshape their offerings and remain relevant, they face both business model and marketing challenges. Here are three of the most important things for smaller players to consider during this time:
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Head Office
Moore House
13 Black Lion Street
Brighton
United Kingdom
BN1 1ND
London Office
24/25 The Shard
32 London Bridge Street
London
United Kingdom
SE1 9SG
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