The Storytellers have appointed Man Bites Dog to cement their position as the world leaders using narrative and storytelling techniques to help business leaders drive cultural and behavioural change.
The change consultancy works with Chief Executives, HR and Communications Directors from companies as complex and diverse as Hilton Hotels, DS Smith, Wynn Resorts (Las Vegas), Barclays, Colt Technology Services, LeasePlan and Nationwide to align their people behind their strategy and vision and actively engage them in making change happen.
Strategy and communications consultancy, Man Bites Dog, will work with The Storytellers to promote the power of storytelling to unlock the potential of people during times of change using a proactive media office, social media and content campaigns.
Alison Esse, Joint Managing Director at The Storytellers says: “Large businesses are experiencing unprecedented challenges, driven by changes in consumer behaviour, technology, competition and globalisation. This is a great time for us to prove the power of storytelling in driving organisational change to realise critical strategic imperatives.
“We have been talking to Man Bites Dog for a while and have been impressed with their strategic thinking, public relations expertise and insight into business leaders and the challenges they face. We are excited to be working together at this critical point in our growth journey.”
Claire Mason, Managing Director at Man Bites Dog, comments: “The Storytellers have an unrivalled track record of using narrative to help leaders realise strategy and improve performance and we look forward to working with them to prove the importance of telling the right story in business.”