Capture attention in the crowded field of sustainability communications

In our latest webinar, 'Uncharted Waters', Man Bites Dog’s, Sean Farrance-White, was joined by water industry experts Ania Grobicki, Lead Water Advisor at the Food and Agriculture Organization of the United Nations, Rod Naylor, Global Water Lead and Kathryn Newland, Marketing Communications Lead at GHD. 

Using the award-winning Aquanomics thought leadership campaign as an example, the panel highlights how impactful sustainability marketing can elevate an organisation’s reputation and help build relationships, generate revenue and create real-world impact.

From ideation to activation

The panel explored how the Aquanomics campaign was developed using Man Bites Dog’s 4D strategic ideation model. Our team identified an opportunity to quantify the economic impact of global water risk, alongside in-depth research and expert interviews to form the basis for the content. The research revealed that droughts, floods and storms could wipe $5.6 trillion from global GDP between 2022 and 2050. Aquanomics boosted GHD’s brand visibility and empowered the firm to share its message at the UN’s Conference of Parties (COP) for the first time.

Watch the Webinar now to learn:

You’ll come away with:

To find out about how we can help your brand create stand-out, award-winning thought leadership, and the benefits of using diverse content forms to enhance the reach and impact of your campaigns, please get in touch here.

Campaign

The Gender Say Gap

For some years now, we have been campaigning to close The Gender Say Gap, a term we coined to highlight the invisibility of women and diverse leaders as expert authorities in business and public life.

View Campaign

    Filter by Category

    Filter by Category

    Filter by Topic

    Filter by Topic
    Insights, Sustainability, Sustainability and ESG, Technology, Technology, Thought leadership

    Webinar | Tech Positive: Marketing in the Green Economy

    This technology marketing masterclass – hosted by Man Bites Dog’s Head of Technology Division Fiona Buckley and featuring Patrick Cassleman, Senior Director, Sustainability Center of Excellence at Intel and Man Bites Dog CEO Claire Mason...

    Read more
    Built environment, infrastructure and engineering, Energy and resources, Insights, Sustainability

    Watch our webinar for tips on navigating B2B sustainability marketing communications

    In our webinar, ‘Much Ado About Greenhushing’, Man Bites Dog’s Divisional Director, Duncan Sparke, and Associate Director, Sean Farrance-White, were joined by industry experts Miles Lockwood, from the Advertising Standards Authority, and John Batten, from...

    Read more
    Insights, Sustainability, Sustainability and ESG, The Future of Work

    The Green Resignation

    Much attention has been paid recently to “the great resignation” – the pandemic-inspired talent exodus. It’s a phenomenon causing headaches for companies across the business spectrum – companies that aren’t sophisticated enough when it comes...

    Read more

    +44 (0) 1273 716 820
    [email protected]

    Head Office
    Moore House
    13 Black Lion Street
    Brighton
    United Kingdom
    BN1 1ND

    London Office
    24/25 The Shard
    32 London Bridge Street
    London
    United Kingdom
    SE1 9SG

    © 2005 - 2024 Man Bites Dog

    crossmenu