Man Bites Dog has scooped another award for its campaign with international architects, Gensler. The campaign, These 4 Walls: The Real British Office, won the Best Marketing Campaign category of the Architects' Journal AJ 100 awards.
The Real British Office report established the first connection between office design and productivity, demonstrating that bad offices cost British business £135 billion a year. With extensive media coverage, ranging from the FT and BBC to The Times and Guardian, the campaign generated more than 160 direct business enquiries for Gensler.
The campaign was judged to be: "An exemplary case of using expertise to generate publicity and strengthen Gensler's position in the marketplace."