Rachael Evans, former global marketing manager for PWC’s entertainment and media group, has joined Man Bites Dog in a senior consultancy role.
Rachael has more than ten years experience working in-house at some of the world’s largest B2B brands, most recently holding senior marketing roles at PwC and Grant Thornton. At PwC, Rachael was responsible for one of the firm’s largest thought leadership campaigns: the Global Entertainment and Media Outlook.
Rachael’s appointment will further strengthen what is already a multi award-winning thought leadership capability at Man Bites Dog. She will act in an advisory capacity to ensure Man Bites Dog delivers client campaigns that employ the latest thinking in the commercialisation of thought leadership and content marketing.
Claire Mason, founder and managing director at Man Bites Dog said of the appointment: “I am so proud that Man Bites Dog is attracting talent from some of the world's smartest advisory firms. Rachael brings with her a wealth of experience and expertise in large global thought leadership campaigns and inbound content marketing. She will be a truly valuable addition to our newly expanded senior team.”
The appointment comes following a strong year for Man Bites Dog, with client wins from magic circle law firms, accountancy firms and technology leaders, and a host of accolades including B2B Marketing’s PR Agency of the Year and PR Week’s Best Place To Work, which Man Bites Dog has been awarded for six consecutive years.
The move also follows the appointment of Finance Director, Steve Moran, and a newly created Operations Board.
Rachael Evans said: “The move to Man Bites Dog was a real ‘no brainer’ for me. The consultancy is a true leader in the thought leadership space, working with some of the world’s smartest B2B organisations. I’m thrilled to be working with such a clever and creative team at a growing entrepreneurial business. I look forward to being ‘the voice of the client’ in the consultancy to ensure we deliver thought leadership campaigns that have real commercial impact.”