The Awards recognise the outstanding work of organisations in the field of external communications, marketing and PR.
The Global Talent Crunch campaign has been shortlisted in the following categories:
The campaign, in partnership with Korn Ferry, challenged the misperception that technology and machine learning will make people less important in the future of work by proving that the opposite is true: AI will generate skilled jobs making the right kind of talent more important in the future of work.
Man Bites Dog and Korn Ferry challenged conventional economic theory and embarked on ambitious, world-first research to map the gap between talent supply and demand. We revealed a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost annual GDP.
With this signature perspective, we created a unifying theme for an integrated global campaign. The Global Talent Crunch not only challenged the way that organisations and governments think about the talent questions posed by the future of work but firmly positioned Korn Ferry as holding the answers.
“The Global Talent Crunch created a powerful call to action for Korn Ferry’s unique breadth of organisational services. It is the first strategic campaign that captured the full spectrum of what we can do and bound it all together – only Korn Ferry has the full solution to save the global economy from the talent crunch,” said Alan Guarino, Vice Chairman, Korn Ferry.
Claire Mason, founder and CEO of Man Bites Dog said: “Man Bites Dog exists to create campaigns that position leading professional and financial services organisations as global thought leaders and our mission is to create signature thinking that has real impact. It’s a huge achievement for the whole team to be recognised with our long-term partners Korn Ferry for our work to demonstrate the critical role of people in the future of work.”
The CIPR Excellence Awards take place on 25th June 2019 in London.